# Candy-Flavored Milk Products Delamere x Swizzels Flavored Milk Comes in Three Familiar Flavors By Michael Hemsworth | Published 2026-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/delamere-x-swizzels-flavored-milk References: [foodbev](https://www.foodbev.com/news/delamere-and-swizzels-team-up-for-nostalgia-inspired-flavoured-milk-range) & [delameredairy](https://www.delameredairy.co.uk)  The [Delamere](https://www.trendhunter.com/trends/salted-caramel-milk) x [Swizzels](https://www.trendhunter.com/trends/swizzels-marvellous-mallows-drumstick) flavored milk range has been debuted as a collaboration between the dairy brand and the candy brand to offer consumers a decidedly nostalgic, comforting series of drinks to enjoy. The product range consists of bottled milk beverages infused with the signature flavor of Swizzels candies that will transform them into treats with a nutritional edge. The drinks come in three flavors including Squashies Drumstick Rhubarb & Custard, [Squashies Drumstick Raspberry](https://www.trendhunter.com/trends/swizzels-squashies-drumchick) and Refreshers Lemon Sherbet. Featuring a 240ml serving size, the milk beverages are priced at £1.17 and are slated to arrive at retailers in the UK this July. Brand Manager at Delamere Flavoured Milk Jessica Page commented on the Delamere x Swizzels flavored milk range saying, "As our first-ever collaboration, the launch of this range with Swizzels is a really exciting milestone. Nostalgia is a huge trend at the moment and by reimagining retro flavours, we’re bringing together trusted heritage, playful nostalgia and great tasting flavoured milk in a way which really resonates with today’s consumers." ## Trend Insights (Trend Hunter) - Score: 9.1/10 - Popularity: 97% | Activity: 97% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nostalgic Flavor Crossovers:** Retro candy profiles in everyday beverages create space for brands to translate childhood memories into premium, emotionally resonant products for adult and family shoppers. - **Treat-led Nutrition:** Indulgent milk formats with familiar sweet flavors blur the line between snack and functional refreshment, opening room for products that feel playful while retaining a nutritional halo. - **Heritage Brand Collaborations:** Pairings between established food and drink labels can turn trusted brand equity into limited-edition ranges that stand out in crowded refrigerated aisles. ### Who This Affects Most - **Dairy Beverages:** Flavored milk producers are finding new relevance through confectionery-inspired recipes that reposition dairy as a modern impulse purchase rather than a traditional staple. - **Confectionery:** Candy brands gain new consumption occasions when signature flavors migrate into chilled drinks, extending licensing potential beyond sweets and seasonal treats. - **Grocery Retail:** Affordable ready-to-drink collaborations provide retailers with eye-catching novelty products that can drive trial, basket-building, and cross-category merchandising. ## Related on Trend Hunter - [Candy-Inspired Biscuit Ranges](https://www.trendhunter.com/trends/swizzels-biscuits.md) - [Romantic Candy Brand Cosmetics](https://www.trendhunter.com/trends/sunkissed-x-love-hearts.md) - [Seasonal Foamy Candy Ranges](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies.md) - [Collaboration Candy Brand Cakes](https://www.trendhunter.com/trends/squashies-drumstick-celebration-cake.md) - [Anniversary-Honoring Candy Products](https://www.trendhunter.com/trends/triple-dip-sour.md) - [Anniversary Candy Bars](https://www.trendhunter.com/trends/tropical-chew-bar.md) - [Exotically Flavored Candy Chews](https://www.trendhunter.com/trends/swizzels-refreshers-tropical.md) - [Creamy Candy Cheesecakes](https://www.trendhunter.com/trends/squashies-cheesecake-slices.md) - [Fruit-Forward Candy Chews](https://www.trendhunter.com/trends/swizzles.md)