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# Homestyle Premade Oatmeal Cups
The Del Monte Oats to Go is Ready to Enjoy Wherever

By Michael Hemsworth | Published 2020-09-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/del-monte-oats-to-go
References: [progressivegrocer](https://progressivegrocer.com/del-monte-oats-go) & [delmonte](https://www.delmonte.com/products/snacks/oats-to-go)

The [Del Monte](https://www.trendhunter.com/trends/backtoschool-snack1) Oats to Go is a new offering from the brand that is positioned to offer consumers an easier way to enjoy premium homestyle oatmeal at anytime of day. The oatmeals are [prepackaged in a cup](https://www.trendhunter.com/trends/anytime-oat-crumbles) that can be easily eaten from home, the office or while commuting without the need for any additional items outside of a spoon. The shelf-stable oatmeals have 20 grams of whole grains and [10 grams of protein](https://www.trendhunter.com/trends/protein-oatmeal), while also offering fiber and a half-serving of fruit.

The Del Monte Oats to Go are priced at $1.99 each for a 7.5 ounce cup and come in Triple Berry Almond, Apple Cinnamon Crunch, Maple Brown Sugar Crunch and Banana Nut flavors. The oats can be enjoyed either warmed up or cold.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 27% | Activity: 39% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Convenient Food Packaging:** The Del Monte Oats to Go showcases the growing trend of prepackaged foods that can be easily eaten on the go.
- **Premium Healthy Snacks:** The inclusion of whole grains, protein, fiber, and fruit in the Del Monte Oats to Go taps into the demand for healthier snack options.
- **Versatile Meal Options:** The Del Monte Oats to Go can be enjoyed either warmed up or cold, catering to consumers' preferences and convenience.

### Where This Applies

- **Food Packaging:** The convenient packaging of the Del Monte Oats to Go opens up opportunities for innovative packaging solutions in the food industry.
- **Healthy Snack Foods:** The premium ingredients and nutritional benefits of the Del Monte Oats to Go highlight the potential for growth and innovation in the healthy snack food industry.
- **Convenience Foods:** The versatile meal options of the Del Monte Oats to Go align with the convenience food industry, creating opportunities for new product development and packaging innovations.

## Related on Trend Hunter

- [Heat-and-Eat Oatmeal Bites](https://www.trendhunter.com/trends/oatmeal-bites.md)
- [Pre-Cooked Mint Chocolate Oatmeals](https://www.trendhunter.com/trends/proper-good.md)
- [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md)
- [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md)
- [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md)
- [Seasonal Ready-To-Eat Oatmeal Products](https://www.trendhunter.com/trends/apples-cinnamon.md)
- [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md)
- [Fruit-Forward Ready-to-Eat Porridges](https://www.trendhunter.com/trends/ready-to-eat-porridge.md)
- [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md)
