# Glowing Multicolored Rides The Japanese Dekotora Trucks are Tricked-Out Transportation By Armida Ascano | Published 2010-10-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dekotora-trucks References: [pinktentacle](http://pinktentacle.com/2010/10/dekotora-art-trucks/) & [satoshiminakawa](http://www.satoshiminakawa.com/) These Japanese Dekotora trucks take the phrase "pimp my ride" to a level that most North Americans would not comprehend. The Dekotora trucks are extremely [vivid pieces of art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover) that look as though they belong in a [sci-fi flick](https://www.trendhunter.com/trends/toyota-rav4-dark-side-performance-concept) or on a Christmas tree. Regardless, these [luminous larger-than-life vehicles](https://www.trendhunter.com/trends/dude-ram) remain badass. Though they may be glowing like fairies, the Dekotora trucks still rage like bulls with all the regular rough and tumble features of a truck. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 15% | Activity: 83% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Customized Truck Art:** Disruptive innovation opportunity: Develop a platform or service that connects truck owners with artists who can create customized and vibrant designs for their vehicles. - **Artistic Vehicle Enhancements:** Disruptive innovation opportunity: Create innovative products or technologies that allow car owners to add artistic and eye-catching enhancements to their vehicles. - **Unique Transportation Aesthetics:** Disruptive innovation opportunity: Explore the market potential for unconventional transportation aesthetics by offering unique, visually striking designs for various types of vehicles. ### Industries Being Reshaped - **Automotive Accessories:** Disruptive innovation opportunity: Develop and market a line of customizable accessories specifically designed for individuals who want to personalize their vehicles with extravagant and artistic elements. - **Art and Design:** Disruptive innovation opportunity: Collaborate with vehicle manufacturers to incorporate art and design elements into their products, appealing to customers who value aesthetics in transportation. - **Event Planning and Marketing:** Disruptive innovation opportunity: Offer event planning services or marketing campaigns that leverage the unique visual impact of artful and eye-catching vehicles to create memorable brand experiences. ## Related on Trend Hunter - [Micro Kei-Style Electric Trucks](https://www.trendhunter.com/trends/telo-truck.md) - [Muscular Pickup Truck Concepts](https://www.trendhunter.com/trends/nissan-yuga-pickup-truck-concept.md) - [Off-Roading Truck Trims](https://www.trendhunter.com/trends/toyota-trailhunter.md) - [Anime-Inspired Taxi Designs](https://www.trendhunter.com/trends/initial-d-1.md) - [Extreme Terrain Truck Designs](https://www.trendhunter.com/trends/arctic-trucks-toyota-land-cruiser-250-at37.md) - [Retro-Inspired Japanese Automakers](https://www.trendhunter.com/trends/renocas.md) - [Cartoon-Reflecting Rideable Motorcycles](https://www.trendhunter.com/trends/miraidon.md) - [Hyper-Rugged Camper Pickups](https://www.trendhunter.com/trends/camper-pickup.md) - [Restored Rustic Truck Designs](https://www.trendhunter.com/trends/1970-chevrolet.md)