# Hot Tattooed Tees These DeKay Illustrated Tops are Sure to Catch the Eyes of Many By Gerardo DeKay | Published 2011-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dekay-art-fashion-streetwear References: [dekayclothing](http://www.dekayclothing.com/lookbook/) & [shop.dekayclothing](http://shop.dekayclothing.com/) DeKay is a clothing company out of Las Vegas that focuses on the art and quality of their shirts. Based on the [art of tattoo artists](https://www.trendhunter.com/trends/86-tattoo-limited-edition), [motorcycle culture](https://www.trendhunter.com/trends/wasted-youth-x-tappei) and [metal music](https://www.trendhunter.com/trends/deftones-and-dickies), the brand's designers look for ways to change the typical stereotypes of these underground scenes through their clothing pieces. DeKay's spring 2011 line that was released last month shows a new art direction for the company that looks to cover a wide range of styles. With the slogan of "The Beginning of a Revolution," this company really looks to cause a revolution in the fashion world, introducing a style that for many years has been considered to be kept underground. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 71% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Tattoo-inspired Clothing:** Fashion entrepreneurs can capitalize on the growing interest in tattoos by producing clothing inspired by the art form and the culture surrounding it. - **Counter-cultural Fashion:** As DeKay is proving with its success, there is still room for small brands to disrupt the fashion industry with clothing that caters to counter-culture enthusiasts. - **Artisanal Apparel:** The quality and unique designs of DeKay's shirts demonstrate consumers' growing interest in handcrafted and artisanal clothing, creating opportunities for new brands to emerge and compete with mass-produced apparel. ### Industries Being Reshaped - **Fashion:** DeKay's success in the clothing industry, particularly with its introduction of tattoo-inspired clothing, highlights the potential for innovative and niche fashion brands to succeed. - **Tattoo Art:** Clothing brands can collaborate with tattoo artists to create unique designs, and tattoo artists can explore new revenue streams by creating designs to be printed on clothing. - **Music Merchandise:** The incorporation of metal music into DeKay's brand demonstrates the opportunities for musicians and bands to create merchandise that appeals to their fans beyond traditional t-shirts and posters. ## Related on Trend Hunter - [Online Tattoo Art Marketplaces](https://www.trendhunter.com/trends/blackdot.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Generative Art Tattoo Capsules](https://www.trendhunter.com/trends/blackdot-1.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md)