# Decadent Dehydrated Fruit Snacks Frubis' 'ChocoFrubis' Fruit Snacks Appeal to Chocolate Lovers By Laura McQuarrie | Published 2019-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dehydrated-fruit-snacks References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2019/us/exhibitors/view/12928) & [frubisworld](http://www.frubisworld.com/index_en.php#sabores) Dehydrated fruit snacks are nutritious alternatives to many candied fruit snacks and other highly processed junk foods and Frubis is now adding a hint of indulgence back into these healthy snacks. Previously, Frubis introduced thinly sliced apple, peach, strawberry and pineapple snacks on their own, which were crunchy, fiber-rich and without additives or preservatives. Now, Frubis is expanding its range with ChocoFrubis, which pairs milk and dark chocolate with apples and strawberries. With chocolate being a key component of these new [dehydrated fruit snacks](https://www.trendhunter.com/trends/freeze-dried-fruit-snacks), Frubis has committed to supporting sustainable cocoa farming with the use of [UTZ](https://www.trendhunter.com/trends/beer-bowl)-certified cocoa. With consumers of all ages seeking out better-for-you snacks, ChocoFrubis offers a nourishing way for one to enjoy the taste of fruits and satisfy a sweet tooth at the same time. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Dehydrated Fruit Snacks:** Dehydrated fruit snacks are gaining popularity as a nutritious alternative to processed junk foods, presenting an opportunity for companies to innovate with unique flavor combinations and sustainable sourcing. - **Nourishing Indulgence:** The combination of chocolate and fruit in products like ChocoFrubis taps into the growing demand for indulgent yet healthier snack options, creating space for disruptive innovations that offer both taste and nutrition. - **Sustainable Sourcing:** Frubis' commitment to supporting sustainable cocoa farming with UTZ-certified cocoa highlights the importance of ethical sourcing in the food industry, suggesting opportunities for other companies to prioritize sustainability in their ingredient procurement. ### Industries Being Reshaped - **Snack:** The dehydrated fruit snack industry can further develop and innovate offerings to cater to health-conscious consumers who are looking for convenient and nutritious snacks. - **Chocolate:** The chocolate industry can explore collaborations with fruit snack companies to create indulgent products that appeal to health-conscious individuals seeking healthier sweet treats. - **Sustainable Food:** The use of sustainable cocoa in ChocoFrubis showcases the potential for the food industry as a whole to prioritize ethical sourcing and sustainability, opening doors for disruptive innovation in sourcing and production practices. ## Related on Trend Hunter - [Fruit-Forward Chocolate Treats](https://www.trendhunter.com/trends/tru-fru-1.md) - [Freeze-Dried Fruit Bites](https://www.trendhunter.com/trends/freezedried-fruit-bites.md) - [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md) - [Crunchy Fibrous Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-snaps.md) - [Chocolate-Covered Frozen Fruit Treats](https://www.trendhunter.com/trends/trfr-frozen-fruit-snacks.md) - [Fruity Freeze-Dried Snacks](https://www.trendhunter.com/trends/infused-fruit-crisps.md) - [Guilt-Free Frozen Fruit Snacks](https://www.trendhunter.com/trends/frozen-fruit-snack-range.md) - [Snacking-Friendly Dried Fruits](https://www.trendhunter.com/trends/del-monte-fruit-snacks.md) - [Adult-Targeted Fruit Snacks](https://www.trendhunter.com/trends/sunmaid-farmstand-reserve.md)