# Rebranded Dehydrated Dog Foods Honest Kitchen Has Rebranded Its Dehydrated Canine Diet Offerings By Kalin Ned | Published 2025-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dehydrated-dog-food References: [thehonestkitchen](https://www.thehonestkitchen.com/collections/shop-dehydrated-dog-food)  [The Honest Kitchen](https://www.trendhunter.com/trends/essential-clusters) has rebranded its popular series of dehydrated dog food under the new Wholemade™ name. This product range consists of powdered mixtures containing meat, produce, and added nutrients that are reconstituted with warm water to create a prepared meal. The Honest Kitchen emphasizes that all ingredients meet standards for [human consumption](https://www.trendhunter.com/trends/portland-pet-food-company) and are preserved through a low-heat dehydration process. The line of dehydrated dog food is segmented into distinct formulas intended for puppies, adult dogs, and senior pets, and it is offered in both grain-inclusive and grain-free varieties. Protein sources include Beef, Chicken, Turkey, Fish, Duck, and Salmon. The Honest Kitchen also highlights the Wholemade™ series' condensed form, where a small box purportedly creates a larger volume of fresh food. This is promoted as beneficial for storage and budget management. Image Credit: The Honest Kitchen ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 79% | Activity: 68% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Human-grade Pet Nutrition:** The incorporation of ingredients that meet human consumption standards in pet foods reflects a growing trend towards premium and safe pet nutrition. - **Low-heat Dehydration Techniques:** Utilizing low-heat dehydration preserves nutritional integrity, offering a disruptive approach to creating shelf-stable pet food without synthetic preservatives. - **Customized Pet Diets:** Formulas tailored for different life stages and dietary preferences signal a shift towards highly specialized pet diets that cater to individual health needs. ### Where This Applies - **Pet Food:** Advancements in clean label and human-grade ingredients are driving innovation in the pet food industry, highlighting a shift towards transparency and quality. - **Food Preservation Technology:** The adoption of low-heat drying methods offers disruptive opportunities in food preservation, aiming to maintain the nutritional quality of packaged foods. - **Sustainable Packaging:** The focus on condensed and expandable product formats opens new avenues in sustainable packaging solutions within the pet food sector. ## Related on Trend Hunter - [Freshly Prepared Pet Foods](https://www.trendhunter.com/trends/get-real-dog-food.md) - [Fresh Dog-Friendly Pizzas](https://www.trendhunter.com/trends/pup-pizza.md) - [Human-Grade Dry Dog Foods](https://www.trendhunter.com/trends/essential-clusters.md) - [Aussie-Style Hot Dog Trucks](https://www.trendhunter.com/trends/gday-dogs-food-truck.md) - [Bakery-Inspired Food Toppers](https://www.trendhunter.com/trends/whats-barkings-shakers-food-toppers.md) - [Athletic Breed Dog Foods](https://www.trendhunter.com/trends/victor-bully-fuel.md) - [Mission-Driven Dog Foods](https://www.trendhunter.com/trends/bark-in-the-belly.md) - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md)