# Throwback Cartoon Basketball Ads Footlocker x Jordan's 'Defy the Monstars' Ad References Space Jam By Joey Haar | Published 2016-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/defy-the-monstars References: [youtube](https://www.youtube.com/watch?v=L1YQFj64oBk&feature=youtu.be) Jordan Brand and Footlocker have come together to create a new ad, titled 'Defy the Monstars,' in honor of the 20th anniversary of 'Space Jam.' The ad is part of a global push to introduce a new generation of young basketball fans to the Space Jam story, altering the ethos to better suit the current basketball environment. In the ad, a group of young street ballers get locked out of their local court by the Monstars, a seemingly unbeatable team of superstar players. But rather than complying and adopting the Monstars brutal and boring style of play, the young team enlists Bugs Bunny and LA Clippers star Blake Griffin to fight back. Jimmy Butler, the [Chicago Bulls](https://www.trendhunter.com/trends/lucky-shorts) star shooting guard, also makes an appearance in 'Defy the Monstars.' The ad is set to air nationally on [TNT](https://www.trendhunter.com/trends/live-television-streaming), NBA-TV, and [ESPN](https://www.trendhunter.com/trends/nba-jingle-hoops). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Nostalgia Marketing:** Brands are tapping into nostalgia by reviving old cartoons and movies to target younger audiences. - **Celebrity Collaborations:** Brands are partnering with celebrities to create engaging and relatable content for their target audience. - **Story Remixing:** Brands are adapting and modernizing classic stories to resonate with current cultural preferences. ### Industries Being Reshaped - **Sportswear:** Sportswear brands can collaborate with popular cartoons and movies to create limited-edition collections that appeal to a wide range of consumers. - **Advertising:** Advertising agencies can explore opportunities to use nostalgia marketing and celebrity collaborations to create memorable and impactful campaigns. - **Television Broadcasting:** Television networks can attract viewers by airing nostalgic commercials and special content that taps into popular cultural references. ## Related on Trend Hunter - [Retro Streetwear Capsules](https://www.trendhunter.com/trends/space-jam-30th-anniversary.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Athlete-Starring Film Ads](https://www.trendhunter.com/trends/jurassic-park-themed-1.md) - [Revitalized Shopping Destinations](https://www.trendhunter.com/trends/foot-lockers-home-court.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Sci-Fi Show-Themed Basketballs](https://www.trendhunter.com/trends/spalding-1.md) - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md)