# In-House Nail Polish Brands Target’s Defy & Inspire Nail Polish Line Features a Wide Range of Hues By Katherine Pendrill | Published 2017-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/defy-inspire References: [instyle](http://www.instyle.com/news/reality-tv-inspired-nail-polish-target) Last year, [Target](https://www.trendhunter.com/trends/target-upup) made its first foray into private label brands with the debut of its Defy & Inspire nail polish line. With a wide range of shades to choose from and fun names inspired by reality TV, the line has been a big hit among millennial consumers. Target's Defy & Inspire nail polish line includes 38 shades, a topcoat and a clear base. What sets the collection apart from other brands is not just the impressive selection of on-trend shades, but also the branding of each nail polish. Instead of cute and quirky labels, Target has given each polish a name inspired by a popular reality TV show. This means that fans of 'Laguna Beach' can pick up a bottle of pale periwinkle polish, while those who love 'Toddlers and Tiaras' can sport a nude pink manicure. The [cheeky branding](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum) for the Defy & Inspire line shows how Target is making an effort to speak to the millennial consumer by combining two popular pastimes: painting one's nails and binging reality TV shows. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Private Label Brands:** Exploring the concept of creating in-house brands for specific products can provide a competitive advantage and attract consumers. - **Customized Branded Products:** Personalizing products with unique branding elements, such as reality TV show-inspired names, can resonate with consumers and create a memorable experience. - **Millennial Consumer Appeal:** Understanding the preferences and interests of millennial consumers, such as their love for reality TV, can lead to innovative product offerings that resonate with this target market. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry can explore the concept of creating in-house nail polish brands with unique branding elements to attract consumers. - **Retail:** Retailers can capitalize on the trend of personalized and customized branded products to create unique offerings that stand out in the market. - **Entertainment:** The entertainment industry, specifically reality TV shows, can explore partnerships with beauty brands to create limited-edition products inspired by popular shows. ## Related on Trend Hunter - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [Revamped Private Label Ranges](https://www.trendhunter.com/trends/target-upup.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Popsicle-Polish Crossover Collaborations](https://www.trendhunter.com/trends/daily-harvest-1.md) - [AI-Generated Nail Polishes](https://www.trendhunter.com/trends/blank-beauty.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md) - [Emotive Nail Polishes](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md)