# Advanced Beauty Hair Masks KBOND20 is the Latest Addition to Joico's Defy Damage Collection By Kalin Ned | Published 2024-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/defy-damage-collection References: [joico](https://www.joico.com/hair-care/defy-damage-kbond20-power-masque/)  In the new year, contemporary beauty brand [Joico](https://www.trendhunter.com/trends/kpak-collection) made a new addition to its performance-driven Defy Damage collection. The KBOND20 is a super-charged masque that brings together Joico's legacy of strength and resilience with advanced technology. The formula promises to deliver five times stronger hair in just one use. Powered by K-PAK Keratin Technology, this [bond-building treatment](https://www.trendhunter.com/trends/bond-building-spray) features a protective lipid that acts as a first line of defense against pollution. In addition, the KBOND20 also boasts 8 essential amino acids, Moringa Seed Oil—which is rich in Vitamins A and E, and Silica. The new addition to Joico's Defy Damage collection specifically targets individuals with damaged hair, promising strength, bond protection, and rebuilding. The cruelty-free formula, certified by [PETA](https://www.trendhunter.com/trends/one-tribe-cosmetics), leaves hair feeling soft, silky, strong, and looking shiny. Image Credit: Joico ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 39% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Bond-building Hair Masks:** The KBOND20 hair mask by Joico utilizes advanced technology and protective lipids to strengthen and protect damaged hair. - **Super-charged Hair Treatments:** Joico's KBOND20 masque boasts 8 essential amino acids and Moringa Seed Oil to deliver five times stronger hair in just one use. - **Pollution Defense Hair Products:** The KBOND20 masque acts as a first line of defense against pollution, offering bond protection and resilience. ### Industries Being Reshaped - **Beauty and Personal Care:** The bond-building hair mask trend presents opportunities for the beauty and personal care industry to develop innovative products that address hair damage and protection. - **Haircare Products:** The super-charged hair treatment trend opens up possibilities for the haircare product industry to create powerful and effective treatments for damaged hair. - **Natural Ingredients:** The pollution defense hair product trend creates opportunities for the natural ingredients industry to develop products that shield hair from environmental pollutants. ## Related on Trend Hunter - [Strength-Restoring Haircare Lines](https://www.trendhunter.com/trends/kpak-collection.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Rapid Repair Haircare](https://www.trendhunter.com/trends/dove-bond-strength.md) - [Rapid Repair Hair Masks](https://www.trendhunter.com/trends/instacure.md) - [Bond-Boosting Haircare Products](https://www.trendhunter.com/trends/hairstory-products.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Daily Protective Conditioners](https://www.trendhunter.com/trends/protective-conditioner.md) - [Molecular Technology-Powered Haircare](https://www.trendhunter.com/trends/molecular-repair.md) - [Daily Bond Building Sprays](https://www.trendhunter.com/trends/bond-building-spray.md)