# Deflated Balloon-Covered Heels Loewe's Deflated Balloon Pumps Almost Look Like Ruffles By Katherine Pendrill | Published 2022-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deflated-balloon-pumps References: [hypebae](https://hypebae.com/2022/9/loewe-spring-summer-2023-ready-to-wear-fashion-week-balloon-heels) [Loewe](https://www.trendhunter.com/trends/toy-boot) has officially cemented its status as a fashion brand to watch with the debut of its new deflated balloon pumps. Last season, Loewe made waves on social media with its squished balloon sandals and denim low-tops. For the brand's Spring/Summer 2023 collection, the deflated balloon pumps stole the show. The eye-catching heels feature dozens of deflated balloons adhered to the heel densely so as to create the illusion of ruffles. And just like party balloons themselves, the heels come in a range of colors like bright red, yellow, and white. Alongside the deflated balloon pumps, Loewe has also reimagined the [classic court pump](https://www.trendhunter.com/trends/zero-shoe) with a thick and sturdy design that almost resembles a doll’s snap-on shoe. Image Credit: Loewe, Vouge ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 79% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Inflatable Fashion:** Opportunity to explore design with inflatable fabrics for creating unique fashion accessories and wearables. - **Sustainable Design:** Opportunity to explore the use of post-consumer waste and recycled materials to create fashionable yet eco-friendly designs. - **Non-conventional Textile Manipulation:** Opportunity to explore the use of non-traditional materials in fashion design and manipulation techniques for texture and form. ### Industries Being Reshaped - **Fashion Industry:** Fashion designers and brands seizing the opportunity to incorporate innovative materials and manipulation techniques into their designs. - **Textile Industry:** Opportunity for textile manufacturers to develop new fabrics and materials that can be used to create avant-garde fashion designs. - **Sustainability Industry:** Opportunity for sustainability-focused businesses to tap into the fashion industry by partnering with designers to produce eco-friendly clothing and accessories. ## Related on Trend Hunter - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Balletcore Heeled Shoes](https://www.trendhunter.com/trends/sandy-liang-1.md) - [Bubblegum-Scented Jelly-Like Loafers](https://www.trendhunter.com/trends/royal-loafer.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Illusory Doll-Like Heels](https://www.trendhunter.com/trends/illusion-boots.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Co-Branded Premium Running Shoes](https://www.trendhunter.com/trends/cloudtilt-2.md)