# Pop-Up Air Purifiers The Conceptual 'Definite' Air Purifier Reveals and Hides Components as Needed By Michael Hemsworth | Published 2019-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/definite-air-purifier References: [yankodesign](https://www.yankodesign.com/2019/09/19/this-air-purifiers-top-pops-up-when-you-need-that-extra-purification/) The conceptual 'Definite' air purifier is a [powerful appliance for the home](https://www.trendhunter.com/trends/windmill-air-purifier) that's focused on providing effective cleaning capabilities without detracting from the overall design of a space. The air purifier appears as a discreet unit on a daily basis to subtly [eliminate allergens and other airborne particles](https://www.trendhunter.com/trends/mito-air-purifier) from a space. If the air quality is detected as particularly poor, the appliance will reveal a powerful cleaning unit on the top that works to fine-tune the air before receding back into the system and maintaining the newly achieved purity level. The conceptual 'Definite' air purifier is the design work of AB Rh+ Yang and boasts a [simple, intuitive aesthetic](https://www.trendhunter.com/trends/windmill) that is easily interacted with by the user. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Discreet Air Purification:** This trend focuses on creating air purifiers that blend seamlessly into the home decor, while still providing effective cleaning capabilities. - **Smart Detection and Response:** This trend involves air purifiers that can detect poor air quality and automatically adjust their cleaning power accordingly. - **Intuitive User Experience:** This trend aims to create air purifiers that are easy to use and interact with, enhancing the overall user experience. ### Who This Affects Most - **Home Appliances:** The home appliance industry can capitalize on the trend of discreet air purification by designing and manufacturing air purifiers that seamlessly integrate into home decor. - **Smart Home Technology:** The smart home technology industry can take advantage of the trend of smart detection and response by developing air purifiers that can connect with other smart devices and adjust their cleaning power based on real-time data. - **Product Design:** The product design industry can tap into the trend of intuitive user experience by creating air purifiers with user-friendly interfaces and intuitive controls that enhance the overall usability and satisfaction of the product. ## Related on Trend Hunter - [Tactile Interaction Air Purifiers](https://www.trendhunter.com/trends/blur-air-purifier.md) - [Ambient Illumination Air Purifiers](https://www.trendhunter.com/trends/air-purifier-concept.md) - [Plant-Supporting Air Purifiers](https://www.trendhunter.com/trends/florapur-air-purifier-concept.md) - [Style-Influenced Air Purifiers](https://www.trendhunter.com/trends/bauhaus-air-purifier-concept.md) - [Light-Integrated Air Purifiers](https://www.trendhunter.com/trends/airglow.md) - [Seasonally Adaptive Air Purifiers](https://www.trendhunter.com/trends/air-freshenerpurifier.md) - [Drone-Equipped Air Purifiers](https://www.trendhunter.com/trends/ultro-air-purification-system.md) - [Slender Two-in-One Air Modifiers](https://www.trendhunter.com/trends/humidifier-and-air-purifier.md) - [Minimalist Purifying Planters](https://www.trendhunter.com/trends/blow.md)