# Tattoo-Inspired Tubing Mascaras The Full Sleeve Long + Defined Tubing Mascara Has a Unique Brush By Laura McQuarrie | Published 2023-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/defined-tubing-mascara References: [happi](https://www.happi.com/contents/view_breaking-news/2023-08-07/kvd-beauty-reveals-tattoo-inspired-tubing-mascara-/) & [kvdveganbeauty](https://kvdveganbeauty.com/products/full-sleeve-long-defined-tubing-mascara) The Full Sleeve Long + Defined Tubing Mascara is a new release from [KVD Beauty](https://www.trendhunter.com/trends/gel-eyeshadow) that takes cues from full-sleeve tattoos to offer lash-wrapping technology for long-lasting wear and easy removal. This new mascara from the vegan beauty brand integrates 24-Hour Tat-Tubing Technology and a unique brush with filigree-inspired hooks that effortlessly create 360-degree polymer sleeves around individual lashes. This lifting, lengthening and defining mascara creates volume without adding weight from root to tip. This plant-powered formula is free from the waxes that make other mascaras look gray and it delivers a [richly pigmented black](https://www.trendhunter.com/trends/perversion-volumizing-mascara) result. Knowing that ease of removal of top-of-mind for consumers who want to preserve long, healthy lashes, this [tubing mascara](https://www.trendhunter.com/trends/curling-tubing-primer) comes off easily with just water. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 73% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Tattoo-inspired Tubing Mascara:** A new release of mascara that integrates 24-Hour Tat-Tubing Technology and a unique brush with filigree-inspired hooks. - **Lash-wrapping Technology:** The new mascara offers lash-wrapping technology for long-lasting wear and easy removal. - **Volume Without Weight:** This mascara creates volume without adding weight from root to tip. ### Who This Affects Most - **Beauty:** The vegan beauty brand KVD Beauty releases a new mascara with innovative features. - **Cosmetics:** The mascara industry incorporates tattoo-inspired tubing technology for long-lasting and easy-to-remove mascaras. - **Personal Care:** Consumers are seeking plant-powered formulas for their mascara that deliver a richly pigmented black result. ## Related on Trend Hunter - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md) - [Tubing Flake-Free Mascaras](https://www.trendhunter.com/trends/wrap-lash-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Tubing Brow Gels](https://www.trendhunter.com/trends/tubing-brow-gel.md) - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md)