# Frivolous Purchase Ads The Deficit Club Amazing Things Shop Campaign Shows Life-Threatening Scenes By Meghan Young | Published 2012-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/deficit-club-amazing-things-shop References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/deficit-club-amazing-things-shop-drown-fall/) The Deficit Club Amazing Things Shop ad campaign may be promoting unnecessary purchases and frivolous spending, but by doing so it shows just how irresistible the exclusive and limited edition items this store carries are. So much so that people in life-threatening situations would choose their hand-crafted products over a parachute or scuba gear even if the customer happens to be falling from the skies or drowning in a sea. Hilariously conceived and executed by Voskhod, an ad agency based in Yekaterinburg, Russia, the Deficit Club Amazing Things Shop ad campaign states, “You don’t need it but you’ll buy it.” The detailed drawings were illustrated by Vladislav Derevyannykh while Vladislav Derevyannykh art directed the campaign in collaboration with creative director Andrey Gubaydullin and copy writer Evgeny Primachenko. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Frivolous Purchase Ads:** Creating humorous ads that appeal to the irrational side of shoppers, despite promoting the purchase of unnecessary products. - **Limited-release Items:** Offering exclusive and limited edition items to customers can inspire a sense of urgency and exclusivity in their decision making, warranting higher prices and higher demand. - **Emotional Marketing:** By tapping into people's emotions and sense of humor, advertisers can create memorable campaigns that resonate with potential customers and stand out from competitors' ads. ### Who This Affects Most - **Advertising and Marketing:** Advertisers can explore the use of emotional and humorous marketing techniques to create memorable and effective campaigns for both traditional and digital media. - **Retail and Consumer Goods:** By offering exclusive and limited edition items, retailers can create a sense of urgency and exclusivity in their customers, resulting in higher prices and demand for their products. - **Creative Services:** Creative agencies can leverage humor and emotion to create attention-grabbing and impactful campaigns for their clients in a variety of industries. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)