# Jail-Bound Branding Criminal Defense Lawyer Paul Redrup Puts His Profile Behind Bars By Amelia Roblin | Published 2010-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/defense-lawyer-paul-redrup References: [notcot.org](http://www.notcot.org/post/35981/) & [cardonizer](http://www.cardonizer.com/business_cards/paul_redrup) Defense lawyer Paul Redrup understands that [interactive business cards](https://www.trendhunter.com/trends/moo-paper-cards) are the best way to captivate clients. By placing his business card within a [case made to resemble](https://www.trendhunter.com/trends/unsnatchable-phone-case) the [bars of a jail cell](https://www.trendhunter.com/trends/wayne-county-criminal-justice-center), Paul Redrup creates instant association with freedom and release. If I ever get thrown in the slammer, I know who I'm going to call. Defense lawyer Paul Redrup is sure to get some repeat clients with this business card -- let's just hope they're all worthy of the pardon. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Business Cards:** Opportunity for businesses to captivate clients through innovative and engaging business card designs. - **Visual Association:** Potential for creating instant association and emotional connection through visual representation on business cards. - **Unconventional Branding:** Opportunity to stand out from competitors by adopting unconventional branding techniques. ### Sectors Adopting This - **Legal Services:** Disruptive innovation opportunity for defense lawyers to enhance their brand image and attract clients. - **Graphic Design:** Potential for graphic designers to offer unique and visually appealing business card designs to clients. - **Marketing and Advertising:** Opportunity for marketing agencies to help businesses develop creative and effective branding strategies. ## Related on Trend Hunter - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [70s-Inspired Rustic Law Offices](https://www.trendhunter.com/trends/century-city-law.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Customizable Trading Card Holders](https://www.trendhunter.com/trends/trading-card-holders.md) - [Advocate-Themed Cannabis Branding](https://www.trendhunter.com/trends/best-blnz.md) - [Awareness-Raising Rolling Papers](https://www.trendhunter.com/trends/last-prisoner-project.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md)