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# Discreet Self-Defense Devices
The 'Yoogo' Self-Defense Keychain Provides Additional Support

By Michael Hemsworth | Published 2017-02-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/defense-keychain
References: [dudeiwantthat](http://www.dudeiwantthat.com/gear/weapons/yoogo-self-defense-keychain.asp) & [amzn](http://www.amzn.com/B00G9C9FW2/?tag=duiwath-20)

Carrying around pepper spray or another kind of weapon is a dangerous way to defend oneself, so the 'Yoogo' self-defense keychain is a versatile new option. Coming in different color options, the 'Yoogo' works by being placed on your keychain and held between the fingers when wanting to be prepared for anyone who might confront you. When used in a punch, the 'Yoogo' will provide additional stability while also increasing the power of the hit to ward off assailants as quickly as possible.

The 'Yoogo' self-defense keychain is crafted from a durable polymer blend that is purported to never succumb to breakage. The 'Yoogo' device is a great means of staying prepared without having to utilize other more lethal devices.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Portable Self-defense Gadgets:** The trend of portable self-defense gadgets like the 'Yoogo' keychain provides discreet and convenient options for personal safety.
- **Non-lethal Self-defense Solutions:** The trend of non-lethal self-defense solutions highlights the need for effective yet safe devices like the 'Yoogo' keychain.
- **Innovative Personal Safety Accessories:** The trend of innovative personal safety accessories embraces products like the 'Yoogo' keychain that combine practicality and effectiveness.

### Where This Applies

- **Personal Safety:** The personal safety industry can explore the potential of developing and marketing discreet self-defense devices such as the 'Yoogo' keychain.
- **E-commerce:** The e-commerce industry can benefit from the increasing demand for self-defense gadgets by offering a wide range of options for online purchase.
- **Fashion Accessories:** The fashion accessories industry can incorporate self-defense items like the 'Yoogo' keychain into their designs, catering to both style and safety-conscious consumers.

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