# Immunity Supporting Tinctures The Nue Co. DEFENSE DROPS are Loaded with Adaptogens By Michael Hemsworth | Published 2021-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/defense-drops References: [uncrate](https://uncrate.com/the-nue-co-defense-drops/) & [thenueco](https://www.thenueco.com/collections/all/products/defense-drops?&utm_source=partnerships&utm_medium=referral&utm_campaign=uncrate&utm_term=sponfeb&utm_content=defensedrops) The Nue [Co.](https://www.trendhunter.com/trends/flavored-honey1) [DEFENSE](https://www.trendhunter.com/trends/cymbiotika-allergy-defense) DROPS is a health-supporting solution for consumers who are on the hunt for a way to stay well in the face of a stressful schedule. The product is formulated with adaptogens that are proven to help reduce a person's stress level, which will in turn help the person's immune system to function effectively. The recipe includes herbs such as echinacea, astragalus, eleuthero and Schisandra berry, which combine to create a tincture that is antiviral, antibacterial and even antifungal. The Nue Co. DEFENSE DROPS are positioned as a first line of defense against a scratchy throat or when feeling a cold coming on. The product is part of the recent surge in immunity focused solutions as consumers seek to stay well during the ongoing pandemic. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Supplements:** Opportunity for businesses to create new lines of products formulated with adaptogenic herbs to support immune system and reduce stress levels. - **Immune Boosting Solutions:** Opportunity for businesses to create innovative products targeted towards immune system support and overall health wellness amid the ongoing pandemic. - **Natural Antimicrobial Tinctures:** Opportunity for businesses to create natural immune-boosting products with antiviral, antibacterial, and antifungal properties, using herbs and ingredients such as echinacea, astragalus, and Schisandra berry. ### Industries Being Reshaped - **Health and Wellness Industry:** As consumers increasingly prioritize their health in the face of the pandemic, opportunity for the health and wellness industry to offer products targeted towards immunity, stress reduction, and overall well-being. - **Supplement Industry:** Growth opportunity for supplement industry to expand their product lines with natural and vegan-friendly immune boosting supplements formulated with adaptogenic herbs. - **Herbal Medicine Industry:** Opportunity for herbal medicine industry to develop and promote natural antimicrobial products targeting the immune system and overall health wellness amid the ongoing pandemic. ## Related on Trend Hunter - [Groundbreaking Immunity Defense Supplements](https://www.trendhunter.com/trends/immunity-defense-supplement.md) - [Holistic Immunity Supplement Products](https://www.trendhunter.com/trends/nb-pure-immune.md) - [Natural Immune Support Remedies](https://www.trendhunter.com/trends/deep-immune.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md) - [Immunity-Supporting Daily Blends](https://www.trendhunter.com/trends/allinone-immune.md) - [Travel-Friendly Immunity-Focused Supplements](https://www.trendhunter.com/trends/immunity-drink-mix.md) - [Immunity Liquid Beverage Enhancers](https://www.trendhunter.com/trends/immunity-liquid-beverage-enhancers.md) - [Immunity-Boosting Gummies](https://www.trendhunter.com/trends/immunityboosting-gummies.md)