# Serum-Like Tinted SPFs Glow Hub's Defend Yourself Facial Sunscreen Addresses Top Sun Care Concerns By Laura McQuarrie | Published 2024-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen References: [glowhub](https://glowhub.com/products/defend-yourself-face-sunscreen-spf-30-tinted)  [Glow Hub's](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter) Defend Yourself Facial Sunscreen SPF 30 combines broad-spectrum protection with the smoothing, glow-boosting, blurring benefits consumers often look to cosmetics to provide. This silky formula for sunny and rainy days alike comes in seven shades for a more even complexion and a boosted skin barrier. It's estimated that 83% of people don’t wear SPF daily and this comfortable, skin-caring formula specifically addresses the top concerns of skeptics who often skip sunscreen due to convenience or texture issues. With a lightweight, non-greasy texture that absorbs quickly, this [serum-like](https://www.trendhunter.com/trends/moisture-sun-serum) [tinted SPF 30](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen) is easy to apply and wear daily without it feeling burdensome. Additionally, the formula is enriched with supportive ingredients like soothing marigold and green tea, a rich source of Vitamin E and antioxidants. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 55% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Skincare Products:** Combining sunscreen with cosmetic benefits such as smoothing and glow-boosting taps into consumers' desire for streamlined beauty routines. - **Shade-inclusive Sunscreen:** Offering SPF products in multiple shades addresses the diverse skin tones of consumers, fostering greater inclusivity in the beauty industry. - **Antioxidant-enriched SPF:** Infusing sunscreens with ingredients like marigold and green tea provides added skincare benefits, merging sun protection with anti-aging properties. ### Where This Applies - **Cosmetics:** The blend of sunscreen with makeup creates a hybrid product that appeals to consumers seeking convenience and enhanced functionality. - **Dermatology:** Innovations in SPF formulations that improve texture and comfort can address common barriers to daily sunscreen use, promoting healthier skin habits. - **Health and Wellness:** Developing daily SPF products that are easy to incorporate into routines can significantly influence public health by reducing the risk of sun-induced skin damage. ## Related on Trend Hunter - [SPF-Primer Hybrids](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Watermelon-Infused Daily Sunscreens](https://www.trendhunter.com/trends/watermelon-glow-dew.md) - [Serum-Inspired SPF Formulas](https://www.trendhunter.com/trends/shadedrops-spf-50-mineral-milk-sunscreen.md) - [Inclusive Tinted Sunscreens](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen.md) - [Glow-Enhancing Sunscreens](https://www.trendhunter.com/trends/radiant-sunscreen.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md)