# Typeface-Challenged Company Emblems 'Defaulted Logo Fonts' Shows the Importance of Letter Design By Jason Soy | Published 2012-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/defaulted-logo-fonts References: [blog.thaeger](http://blog.thaeger.com/2012/04/04/default-font-logos/) & [flickr](http://www.flickr.com/photos/42179328@N06/sets/72157622120621793/) You never truly realize how important something is until it’s gone, and in the case of this ‘Defaulted Logo Fonts’ series, it’s the specific typefaces of company emblems. [Coca Cola](https://www.trendhunter.com/trends/social-club-x-cocacola), Google, LEGO, [Volkswagen](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand), FedEx, Puma, Ikea, MTV, [Nintendo](https://www.trendhunter.com/trends/movie-branded-candy) and more have text in their logos, and the specific typefaces used to present the letters are synonymous with their overall brand. In good natured fun, an anonymous Internet user has re-imagined these iconic companies’ monikers using the default Courier typeface and, as you can see, the logos have lost much of their visual impact as a result. There are 21 ‘Defaulted Logo Fonts’ in total and they’re all rather humorous to look at. They also serve as a reminder to viewers just how important design is to the everyday products that surround their lives. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Custom Typeface Design:** Opportunity to create unique typefaces that reflect the brand identity and enhance visual impact. - **Logo Redesign:** Opportunity to refresh logo designs and increase brand recognition and recall. - **Typography in Branding:** Opportunity to leverage typography as a key element in building a strong brand identity. ### Who This Affects Most - **Graphic Design:** Disruptive innovation opportunities in creating innovative custom typefaces and logo designs. - **Advertising:** Disruptive innovation opportunities in revamping existing brand logos and typography for better brand communication. - **Marketing and Branding:** Disruptive innovation opportunities in utilizing typography as a strategic tool to differentiate and elevate brand positioning. ## Related on Trend Hunter - [Playful Font-Associated Personalities](https://www.trendhunter.com/trends/adobe-acrobat.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Holiday-Themed Playful Quizzes](https://www.trendhunter.com/trends/foney-fonts.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Safety-First Car Typefaces](https://www.trendhunter.com/trends/volvo-centum.md) - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md)