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# Giant Mouth Street Art
The ‘Big Mouth Project' by D*Face

By Cowbag | Published 2009-04-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/defacing-melboure-street-artist-dface-creates-giant-big-mouth
References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/04/24/dface-his-big-mouth/) & [lifelounge](http://www.lifelounge.com/Defacing-Melbourne.aspx)

D*Face gave London concrete spray cans, and now Australia gets this awesome 'Big Mouth Project' [sculpture](https://www.trendhunter.com/trends/eye-of-the-future) to add to their great weather and beautiful cities.

'Big Mouth Project' is a piece D*Face has done for magazine Lifelounge and I think it is just brilliant. It is, of course, fairly scary in the same way as [Ronald McDonald](https://www.trendhunter.com/trends/mcdonalds-night-posters), but I still totally adore it.

**Implications** - This piece of [street art](https://www.trendhunter.com/trends/piranha-tank) has a visceral appeal that is eye-catching. With individuals moving along with extremely busy schedules, companies must be able to grab the attention of consumers at a single glance. Designing products that are unavoidable but not conventionally attractive will still be beneficial for many companies.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 15% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What's Driving This Trend

- **Visceral Appeal:** Designing products with a visceral appeal that grab consumers' attention at a single glance can be beneficial for companies.
- **Eye-catching Art:** Creating eye-catching art installations can help companies stand out and attract attention in a competitive market.
- **Unconventional Attractiveness:** Developing products that are unavoidably attention-grabbing, even if not conventionally attractive, can still be beneficial.

### Who This Affects Most

- **Advertising:** Advertising agencies can use the concept of visceral appeal to create attention-grabbing campaigns for their clients.
- **Retail:** In the retail industry, creating eye-catching store displays and window installations can help attract customers and increase foot traffic.
- **Entertainment:** In the entertainment industry, designing visually stunning and unconventional attractions can draw in audiences and create memorable experiences.

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