# Roadside Animal-Tracking Devices DeerDeter Helps to Stop Deer from Getting Hit by Oncoming Traffic By Michael Hemsworth | Published 2012-11-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/deerdeter-warning-system References: [springwise](http://www.springwise.com/health_wellbeing/roadside-system-lights-sound-deer-road-vehicles-pass/) & [deerdeter](http://www.deerdeter.com) Created in a joint effort to make [highways a little safer](https://www.trendhunter.com/trends/collision-prevention-system) for animals, the DeerDeter Roadside System emits an audio and visual warning for animals when an automobile is approaching. The system is activated by a vehicle's headlights and promptly sounds an alarm to warn [nearby animals, specifically deer](https://www.trendhunter.com/trends/wildlife-protection). The auditory warning is a predator's call while the light system turns on to resemble the eyes of an enemy in the dark. The system is placed strategically around known [migration paths](https://www.trendhunter.com/trends/virtual-fencing) and helps to ensure the deer in the area remain protected. Moreover, the system can aid to encourage deer to cross at designated spots along highway routes. While the original design is being implemented across select test grounds, developers are working on a more advanced version that can be installed across the United States. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What Makes This Trend Stand Out - **Roadside Animal Safety:** Creating systems to warn animals of approaching vehicles is a market with potential for further technological enhancements. - **Wildlife Collision Prevention:** Innovations in animal collision avoidance systems can help improve road safety for both humans and animals alike. - **Highway Ecosystem Preservation:** Developments in animal-tracking technology can help mitigate the negative impact of highways on wildlife and preserve the ecosystem surrounding them. ### Sectors Adopting This - **Automotive:** Incorporating animal warning systems directly into new cars presents a unique feature for manufacturers to stand out in the market while ensuring driver and animal safety. - **Highway Infrastructure:** Highway systems can potentially install more advanced animal warning systems along with existing road networks to help mitigate the impact of transportation on local wildlife. - **Wildlife Conservation:** Non-profit organizations or governmental groups focused on preserving wildlife ecosystems can invest in or collaborate with companies developing technology to aid in animal protection from road collisions. ## Related on Trend Hunter - [Collision Alert Bike Systems](https://www.trendhunter.com/trends/roadio-system.md) - [Road-Monitoring Cyclist Systems](https://www.trendhunter.com/trends/advanced-driver-assistance-system.md) - [Connected Cyclist Radar Systems](https://www.trendhunter.com/trends/bryton-gardia-r300l.md) - [Vehicle-Tracking Cyclist Radar Devices](https://www.trendhunter.com/trends/garmin-varia-rearvue-820.md) - [Bird-Diverting Robotic Systems](https://www.trendhunter.com/trends/robotic-system.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Impact-Detecting Car Devices](https://www.trendhunter.com/trends/bmmpr-one.md) - [Road Worker Safety Solutions](https://www.trendhunter.com/trends/active-worksite.md) - [Blind Spot Alert Systems](https://www.trendhunter.com/trends/blind-spot-alert.md)