# Clean Water Projects The Ross & Squibb Distillery Supports Deep-Water Well Projects in Kenya By Kalin Ned | Published 2025-12-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/deepwater-well References: [bevnet](https://www.bevnet.com/pr/2025/12/17/ross--squibb-distillery-and-chris-long-foundation-announce-successful-clean-water-projects-in-africa)  American spirits producer [Ross & Squibb Distillery](https://www.trendhunter.com/trends/barrel-program) has publicized the outcomes of its ongoing philanthropic collaboration with the Chris Long Foundation's Waterboys initiative and highlighted the completion of two deep-water well projects in Kenya during 2023 and 2024. The deep-water well installations were constructed by the regional organization [Well Aware](https://www.trendhunter.com/trends/wonder-women) and are reported to have provided a reliable water source for over 3,600 individuals in the Oloile and Kahuho communities. Documented secondary benefits of this [clean water project](https://www.trendhunter.com/trends/one-drop-foundation) include a reduction in waterborne illnesses, increased school attendance, and the establishment of new agricultural projects. Ross & Squibb Distillery frames its partnership with the Chris Long Foundation as an expression of gratitude for its own longstanding access to a pristine aquifer in Indiana, and has announced its intention to fund a third well project at a location yet to be determined. Image Credit: Chris Long Foundation ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 13% | Activity: 16% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Corporate-philanthropic Partnerships:** Businesses are increasingly partnering with nonprofits to address global challenges, fostering a shared value model that enhances both brand reputation and community well-being. - **Sustainable Water Solutions:** Innovative water projects like deep-water wells are expanding access to clean water in underserved regions, reducing disease prevalence and promoting socio-economic development. - **Community-driven Agriculture:** Access to reliable water sources is enabling new agricultural endeavors in communities, improving food security and offering fresh economic opportunities. ### Industries Being Reshaped - **Distilled Spirits:** The spirits sector is engaging in social responsibility initiatives, leveraging environmental sustainability and community support to differentiate brands in a competitive market. - **Nonprofit Partnerships:** Collaborative efforts between nonprofits and corporate entities are amplifying impact in humanitarian projects, blending resources and expertise for mutual benefit. - **Water Technology:** Advancements in water tech are facilitating the deployment of more efficient and effective water purification and distribution systems in remote areas. ## Related on Trend Hunter - [Interchangeable Stick Vacuum Mops](https://www.trendhunter.com/trends/dyson-submarine-mop-head.md) - [Blockchain-Powered Online Auctions](https://www.trendhunter.com/trends/buffalo-trace.md) - [Naturally-Inspired Whiskey Ranges](https://www.trendhunter.com/trends/the-singleton-garden-of-abundance.md) - [Collaboration Water Brand Whiskeys](https://www.trendhunter.com/trends/whistlepig-gravestock.md) - [Award-Winning Liqueur Producers](https://www.trendhunter.com/trends/liqueur-producer.md) - [Award-Winning Craft Spirits Hubs](https://www.trendhunter.com/trends/good-craft-co.md) - [Sustainable Spring Water Investments](https://www.trendhunter.com/trends/mceg.md) - [Peace-Inspired Waterfall Installation](https://www.trendhunter.com/trends/transposition-installtion.md) - [Ocean Plastic-Made Bottles](https://www.trendhunter.com/trends/cheddar-spring-water.md)