# Deeply Moisturizing Lip Balms Augustinus Bader Launches a New Product for the Lips By Kalin Ned | Published 2021-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deeply-moisturizing-lip-balm References: [violetgrey](https://www.violetgrey.com/product/bader-the-lip-balm/AGB-LB-1001-004) Deeply moisturizing lip balms are a must for contemporary consumers who spend much of their time on the go and are exposed to various environmental factors that they need protection from. [Augustinus Bader](https://www.trendhunter.com/trends/augustinus-bader-x-sofia-coppola) has a perfect product to address the needs of one’s lips and it comes in the form of a unisex balm that “plumps, protects, and smooths.” The deeply moisturizing lip balm is powered by the beauty brand’s signature TFC8 complex which delivers amino acids, vitamins, and synthesized molecules to the skin to encourage the natural renewal process. The balm is also powered by [plant-derived collagen](https://www.trendhunter.com/trends/procollagen-peptide-gloss-balm) which acts as a plumping complex that prevents moisture and elasticity loss, as well as a [nutrient-rich candelilla wax](https://www.trendhunter.com/trends/phytoglow-collection) which serves as a vegan substitute for beeswax. Finally, the addition of vitamin E means that the skin’s barrier is better supported and defended against external stressors. Image Credit: Violet Grey ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Deeply Moisturizing Lip Balms:** The trend towards deeply moisturizing lip balms with scientific ingredients for protection and hydration presents an opportunity for the beauty industry to invest in innovative formulations and natural ingredients. - **TFC8 Complex:** The use of signature ingredient complexes, such as Augustinus Bader's TFC8, in skincare and beauty products presents a disruptive innovation opportunity for the industry to invest in more effective and targeted formulations. - **Vegan Beauty Products:** The increasing demand for vegan and cruelty-free products in the beauty industry presents an opportunity for companies to invest in innovative and sustainable alternatives to traditional beauty ingredients and packaging. ### Industries Being Reshaped - **Beauty:** The beauty industry can invest in research and development of deeply moisturizing lip balms with innovative ingredients and formulations like Augustinus Bader's TFC8 and plant-derived collagen. - **Skincare:** The skincare industry can explore the use of ingredient complexes like the TFC8 in other skincare products to provide targeted and effective solutions for common skin concerns. - **Vegan Cosmetics:** The growing popularity of vegan and cruelty-free products presents an opportunity for the cosmetics industry to invest in innovative and sustainable alternatives to traditional beauty ingredients and packaging to meet consumer demand. ## Related on Trend Hunter - [Director-Approved Lip Balms](https://www.trendhunter.com/trends/augustinus-bader-x-sofia-coppola.md) - [Skin-Caring Lip Moisturizers](https://www.trendhunter.com/trends/lippe-balm.md) - [Minimalist Multi-Benefit Lip Balms](https://www.trendhunter.com/trends/the-lip-balm.md) - [Waterless Lip Treatments](https://www.trendhunter.com/trends/balm-amour.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md) - [Protective Ceramide Lip Balms](https://www.trendhunter.com/trends/lip-love-moisture-balms.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md)