# Sustainable Deeply Hydrating Serums NOTO's Deep Serum Comes in Eco-Friendly Packaging By Kalin Ned | Published 2022-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deeply-hydrating-serum References: [wayofbeing.co](https://wayofbeing.co/products/deep-serum?variant=40632709677245) This deeply hydrating serum by NOTO is packed with a plethora of potent ingredients that will, without a doubt, deliver strong results. The formula is described as a "[nutrient-dense drink from the earth](https://www.trendhunter.com/trends/nutrientrich-plantbased-serum)." The product is offered by NOTO, which boasts natural, gender-fluid, and multi-use cosmetic lines. The deeply hydrating serum contains Grapeseed, which moisturizes and helps with "age management." Marula is added, delivering a dose of [Vitamin C](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum), tocopherol (Vitamin E), phenolic compounds, essential amino acids, and flavonoids, as well as Omega 9 - oleic and Omega 6 - linoleic. Other ingredients include Rosehip Seed (anti-aging and anti-inflammatory), Sea Buckthorn (tissue healing), Pink Grapefruit Oil, Carrot Seed Oil (cell rejuvenation), and Green Coffee Oil (tightening). Image Credit: Way Of Being ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** There is a growing trend towards using sustainable and eco-friendly packaging materials for cosmetics products. - **Multi-use Cosmetic Lines:** There is a trend towards developing gender-fluid, multi-use cosmetics which can help reduce waste and appeal to broad consumer segments. - **Plant-based Ingredients:** Consumers are looking for cosmetic products with a higher percentage of plant-based ingredients that offer health benefits and improved texture. ### Where This Applies - **Cosmetics:** The cosmetics industry has the opportunity to develop more natural and eco-friendly options for consumers conscious of their environmental impact. - **Packaging:** The Packaging industry can support the cosmetics sector by offering eco-friendly materials, innovative designs, and creative solutions to reduce waste. - **Skincare:** The skincare industry can leverage the trend towards plant-based ingredients and natural formulations to develop new product categories and appeal to conscious customers. ## Related on Trend Hunter - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Ethical Ultimate Hydration Serums](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Highly Concentrated Oil Serums](https://www.trendhunter.com/trends/concentrated-oil-serum.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Nutrient-Rich Plant-Based Serums](https://www.trendhunter.com/trends/nutrientrich-plantbased-serum.md)