# Ready-to-Drink Seawater Cartons Mineral-Rich Deep Water is Packaged in a Plastic Alternative By Laura McQuarrie | Published 2023-11-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/deep-water References: [ceo](https://ceo.ca/@newswire/in-natural-dreams-carton-deep-water-is-ousting-plastics)  iN Natural Dream's Deep Water shares the benefits of [mineral-rich deep seawater](https://www.trendhunter.com/trends/marine-plantbased-beverages) by the carton. The brand's water lives up to its name by being sourced from more than 600 meters down. Free from heavy metals and microplastics, this crisp and clean [water in a carton](https://www.trendhunter.com/trends/elopak-paperboard) is a choice that people can feel good about for themselves and for the planet. Deep Water is competitively priced so that it's accessible at a similar price point to water bottled in plastic. The South Korean brand recently arrived in Japan, where its products are priced about 7% lower than other famous imported bottled water brands in Japan. Additionally, iN Natural Dream's efforts in the [fight against plastic](https://www.trendhunter.com/trends/anew) also involves recycling used cartons into toilet paper or building panels. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 59% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Mineral-rich Deep Seawater:** Brands are packaging mineral-rich deep seawater in cartons as a plastic alternative, providing a sustainable and eco-friendly option for consumers. - **Competitively Priced Alternatives:** Brands like iN Natural Dream are offering competitively priced seawater cartons, making them an affordable choice for consumers. - **Recycling Used Cartons:** Companies like iN Natural Dream are repurposing used cartons into toilet paper or building panels, contributing to the circular economy. ### Who This Affects Most - **Beverage Industry:** The beverage industry is exploring the use of seawater cartons as a sustainable packaging option, catering to environmentally conscious consumers. - **Plastic Alternatives:** The plastic alternatives industry is witnessing the rise of deep seawater cartons as a viable solution to reduce plastic waste and pollution. - **Circular Economy:** The circular economy industry is benefiting from the recycling initiatives of companies like iN Natural Dream, which repurpose used cartons into other products. ## Related on Trend Hunter - [Ocean Plastic-Made Bottles](https://www.trendhunter.com/trends/cheddar-spring-water.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Splashy Canned Water](https://www.trendhunter.com/trends/drink-weird-canned-water.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Dino-Themed Water Cartons](https://www.trendhunter.com/trends/boxed-water-cartons.md)