# Lightweight Deep Pore Cleansers i-On's Powerful Cleanser Boasts Kojic Acid and Hinokitiol By Kalin Ned | Published 2022-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deep-pore-cleanser References: [ionskincare](https://ionskincare.com/products/gentle-deep-pore-cleanser) Skincare brand i-On preps users for its patented, proprietary DII®Technology—which "removes excess iron from the surface of the skin"—with this [deep pore cleanser](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder). The lightweight formulation, which is also extremely gentle, is considered to be one of this year's best skincare products by [ALLURE](https://www.trendhunter.com/trends/florist-eau-de-parfum). i-On packs its Gentle Deep Pore Cleanser with Hinokitiol, a lipid-soluble crystalline acidic compound that is derived from Japanese Aomori Hiba trees. The ingredient is known for its antibacterial properties. Joining Hinokitiol is [Kojic](https://www.trendhunter.com/trends/night-wrapping-mask) Acid—"a water-soluble by-product in the fermentation process of malting rice." This ingredient works to even out one's complexion. The blend of Kojic Acid and Hinokitiol ensures the "profound" cleansing and moisturizing of the skin. The formula is non-drying and sulfate-free. Image Credit: i-On ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 45% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Antibacterial Skincare:** A trend towards using skincare products with antibacterial properties like hinokitiol is emerging as consumers prioritize hygiene and cleanliness in their beauty routines. - **Natural Ingredients in Skincare:** Consumers are gravitating towards skincare with naturally derived ingredients like hinokitiol and kojic acid, indicating future potential for brands to innovate in this space. - **Iron Removal Skincare:** The use of i-On's patented DII®Technology to remove excess iron from the surface of the skin is a new trend in the skincare industry, highlighting the potential for innovative approaches to solving skincare issues. ### Who This Affects Most - **Skincare:** The skincare industry has an opportunity to innovate by incorporating natural and antibacterial ingredients like hinokitiol and kojic acid in their products to meet consumer demand for healthier, more natural beauty products. - **Bioengineering:** Bioengineering companies have an opportunity to develop innovative techniques for removing excess iron from the skin's surface like i-On's DII®Technology to improve skincare and hygiene for consumers. - **Personal Care Packaging:** Packaging companies have an opportunity to create sustainable packaging solutions for the emerging trend of natural and antibacterial skincare, meeting consumer demand for eco-friendly packaging options in the beauty industry. ## Related on Trend Hunter - [Potent Antioxidant Cleansers](https://www.trendhunter.com/trends/coq10-cleanser.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Cloud-Like Foaming Cleaners](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Skin Brightening Cleansers](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Sulfuric Cleansing Powders](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder.md)