# Masculine Charcoal Activated Cleansers NIVEA's Deep Face & Beard Wash Cleanses Pores and Beards By Grace Mahas | Published 2019-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/deep-face-beard-wash References: [nivea](https://www.nivea.ca/en-ca/products/deep-face-and-beard-wash-with-active-charcoal-565940131930055.html) [NIVEA's](https://www.trendhunter.com/trends/nivea-mens) newest collection, the Men Deep Range, includes charcoal activated Deep Face & Beard Wash that's ideal for all skin types. The refreshing formula leaves skin feeling clean and invigorated while protecting the skin's natural moisturize barriers. The Deep Face & Beard Wash cleanses pores and beard hair by removing all dirt and excess oils. The formula features a masculine dark wood scent that's ideal for the modern man. To use this product, simply wet your face and take a small amount on your palms, then begin massaging onto your face. The black formula will turn into a white foam once the cleanser has been sufficiently lathered. This product is ideal for men with a clean shave, light stubble, or well-groomed beard who want an easy way to feel refreshed. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Charcoal Activated Cleansers:** Incorporating charcoal activated cleansers into skincare products can offer a deep cleansing experience, leaving the skin clean and refreshed. - **Men's Grooming Products:** The demand for specialized grooming products for men, such as face and beard cleansers, presents an opportunity for innovation in the beauty industry. - **Skin Moisturizing Barriers:** Developing products that not only cleanse the skin but also protect and maintain its natural moisturizing barriers can meet the needs of consumers looking for comprehensive skincare solutions. ### Who This Affects Most - **Skincare:** The skincare industry can explore the use of charcoal activated cleansers to create innovative products that cater to different skin types and concerns. - **Beauty:** Beauty companies can capitalize on the growing market for men's grooming products by developing specialized cleansers that address specific needs, like beard and face washes. - **Personal Care:** In the personal care industry, there is an opportunity to create multifunctional cleansers that not only cleanse but also moisturize and protect the skin, offering convenience to consumers. ## Related on Trend Hunter - [Two-Tone Facial Scrub Bars](https://www.trendhunter.com/trends/deep-scrub-face-bar.md) - [Targeted Winter Skin Products](https://www.trendhunter.com/trends/nivea-men-1.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Electric Facial Scrubbers](https://www.trendhunter.com/trends/the-face-buffer-pro.md) - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Gel-to-Foam Face Wash](https://www.trendhunter.com/trends/cerave-skin-renewing-eye-cream.md) - [Barrier-Protecting Cleansers](https://www.trendhunter.com/trends/no-129-gentle-foaming-facial-cleanser.md) - [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md)