# Playful Plush-Lettered Lookbooks The Dee & Ricky x Joyrich Collection is an Urban 1950s Wardrobe By Nikki Taylor | Published 2012-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dee-ricky-x-joyrich-collection1 References: [thefollowfashion](http://www.thefollowfashion.com/joyrich-x-dee-ricky-fallwinter-2012-capsule-collection-lookbook/) & [deeandricky](http://www.deeandricky.com/) Known for their [playful heart](https://www.trendhunter.com/trends/heart-to-heart) and [LEGO](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon) brooches, twin fashion moguls Ricky and Dee Jackson joined forces with a Los Angeles-based streetwear brand to produce the Dee & Ricky x Joyrich collection capsule. Wanting to amp up the 1950s varsity jacket with some urban finesse, the twins embossed the comfy button-up with 3D plush lettering. Working off the bubbly-fresh personality of the jacket, a fitted cap from the collection sports the same colorful lettering with the words "Joy" spelled out for all to see. A pair of black and white jeans with splotches of colored squares complete the [capsule with a fresh take](https://www.trendhunter.com/trends/bott-verdy) on patterning. The Dee & Ricky x Joyrich collection features clothing that makes you want to enjoy life. The bright collaboration of colors, along with the childlike plush lettering, are fun additions to the urban clothing line. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 86% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Plush-lettered Clothing:** Disruptive innovation opportunity: Explore the use of 3D plush lettering on clothing to add a playful and unique touch. - **Urban Streetwear:** Disruptive innovation opportunity: Combine streetwear fashion with urban finesse to create bold and eye-catching designs. - **Fresh Take on Patterning:** Disruptive innovation opportunity: Experiment with unconventional patterning techniques, such as splotches of colored squares, to create fresh and distinctive designs. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce more playful and unconventional elements into the fashion industry to cater to a younger and more vibrant consumer base. - **Streetwear:** Disruptive innovation opportunity: Push the boundaries of streetwear fashion by incorporating unexpected materials and design elements, such as plush lettering. - **Apparel Manufacturing:** Disruptive innovation opportunity: Explore new manufacturing techniques to incorporate creative and unique patterning in clothing, enhancing the overall aesthetic of garments. ## Related on Trend Hunter - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Eclectic Collaboration Fashion Capsules](https://www.trendhunter.com/trends/pleasing-and-jw-anderson.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md) - [Ribbon Graphic Fashion Capsule](https://www.trendhunter.com/trends/bott-verdy.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Playful Street Collaborations](https://www.trendhunter.com/trends/heart-to-heart.md)