# Soda Pop Brooches Dee and Ricky, Pepsi & Epiphany Embark on New Brooch Line By Brian G Randles | Published 2010-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dee-and-ricky References: [hypebeast](http://hypebeast.com/2010/01/dee-ricky-pepsi-logo-brooches/) & [teamepiphany](http://www.teamepiphany.com/) Dee and Ricky have been tapped by [Pepsi](https://www.trendhunter.com/trends/seiko-and-pepsi) and Epiphany to make a new line of brooches. Featuring a [LEGO](https://www.trendhunter.com/trends/studio-gogo)-like design and available to basically no one except the cultural movers and shakers of the world, the [Pepsi-logo brooches](https://www.trendhunter.com/trends/tequila-diamond) are certainly a nice treat for our eyes… just not our hands. Check out more on the Dee and Ricky Pepsi brooches above, as well as other ballin’ brooches on Trend Hunter below. **Implications** - Consumers are attracted to products that contain a familiar element. Items that contain a popular icon are appealing to those who want a closer connection to the things they buy. Companies trying to increase their appeal could focus on this. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 15% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Iconic Brooches:** Creating brooches featuring popular icons or logos increases a product's appeal. - **Lego-like Design:** Incorporating a LEGO-like design into fashion accessories creates a unique and playful aesthetic. - **Exclusive Products:** Creating products that are only available to cultural movers and shakers can generate buzz and increase brand value. ### Where This Applies - **Fashion:** The fashion industry can incorporate iconic logos and LEGO-like designs in accessories to appeal to consumers. - **Food and Beverage:** Food and beverage companies can partner with designers to create exclusive merchandise to increase brand recognition. - **Marketing and Advertising:** Marketing and advertising professionals can use iconic logos and designs to create unique, attention-grabbing campaigns and collateral for their clients. ## Related on Trend Hunter - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Collaborative Cola Timepieces](https://www.trendhunter.com/trends/seiko-and-pepsi.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Manicure-Safe Soda Can Accessories](https://www.trendhunter.com/trends/pepsi-ring.md) - [Soda Collaborative Watches](https://www.trendhunter.com/trends/seiko-x-pepsi.md) - [Cereal-Inspired Accessories](https://www.trendhunter.com/trends/cereal-inspired-accessories.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md)