# Melting Cap Merchandizing Dedina Rakija Packaging is as Juicy as its Contents By Amelia Roblin | Published 2011-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dedina-rakija-packaging References: [thedieline](http://www.thedieline.com/blog/2011/10/5/student-spotlight-dedina-rakija.html) & [behance.net](http://www.behance.net/gallery/Dedina-Rakija-Package/2173499) It's difficult to capture the essence of a product when it is trapped within a container, though hints to its sensory qualities can be made using techniques like the ones that Dedina Rakija packaging employs. The brand of Serbian wine is celebrated in the rich color and texture applied to this truly [unique bottle](https://www.trendhunter.com/trends/artistry-in-oak), in a mouthwatering design by Marko Vuleta-Djukanov. Against convention, this [fermented alcoholic beverage](https://www.trendhunter.com/trends/core-legends) is stored within an opaque white carafe, providing the senses with a flavorless base. Then, simple iconic illustrations label each vessel with a [ripe fruit silhouette](https://www.trendhunter.com/trends/fruit-bliss), printed in the vivid pigment of its natural counterpart. Matching the color in each of these images is a thick seal over the cork, assuming a molten liquid state that instills Dedina Rakija packaging with a scrumptious sense of succulence. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 51% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Visual Sensory Packaging:** Creating packaging that captures the sensory qualities of a product through vibrant visuals and textures. - **Iconic Fruit Illustrations:** Using simple and recognizable fruit silhouettes to label beverage containers, evoking the natural flavors. - **Molten Liquid Seal:** Innovatively incorporating a seal over the cork that resembles molten liquid, enhancing the appeal and perceived succulence of the packaging. ### Who This Affects Most - **Wine and Spirits:** Opportunity to disrupt the wine and spirits industry by creating visually captivating and sensory-focused packaging designs. - **Food and Beverage:** Chance to revolutionize packaging in the food and beverage sector by incorporating iconic fruit illustrations and engaging textures. - **Graphic Design and Printing:** Innovation potential exists for graphic design and printing services to offer unique packaging solutions that utilize molten liquid seal designs. ## Related on Trend Hunter - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md)