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# Underwater 3D Televisions
Samsung Launches Their 'Dedicated to Wonder' campaign

By Shelby Lee Walsh | Published 2010-04-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/dedicated-to-wonder
References: [adsoftheworld](http://adsoftheworld.com/media/tv/samsung_wonderfull) & [samsung](http://www.samsung.com/ca/)

This commercial is from Samsung's 'Dedicated to Wonder' campaign. The spot (named 'Wonder-full') advertises Samsung's new 3D LED TV and its astounding capabilities. Not only is the television super slim and compact, it allows you to feel like you're a part of what you are watching.

While the TV probably doesn't let you transport a stingray from Sea World into your home in a jiffy as the commercial shows, I'm still impressed. Kudos to the brilliant minds at Leo Burnett advertising agency who made this 'Dedicated to Wonder' spot so wonderful.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 57% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Underwater 3D Televisions:** Exploring the use of 3D technology in underwater environments creates opportunities for immersive entertainment experiences.
- **Slim and Compact Tvs:** Developing super slim and compact televisions opens up possibilities for space-saving solutions in home entertainment.
- **Immersive Viewing Experience:** Advancing technologies that make viewers feel like a part of what they're watching can revolutionize the entertainment industry.

### Who This Affects Most

- **Consumer Electronics:** The consumer electronics industry can capitalize on the demand for innovative and immersive entertainment technologies.
- **Advertising:** The advertising industry can harness the power of immersive experiences to create captivating and memorable campaigns.
- **Film and Television:** The film and television industry can incorporate underwater 3D technology to enhance storytelling and engage audiences in new and exciting ways.

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