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# Dedicated Messenger App Releases
Facebook Launched a Desktop App Due to Increased Traffic

By Daniel Johnson | Published 2020-04-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/dedicated-messenger-app
References: [engadget](https://www.engadget.com/2020-04-02-facebook-messenger-desktop-app.html) & [about.fb](https://about.fb.com/company-info/)

[Facebook](https://www.trendhunter.com/trends/community-chats) released a dedicated Messenger app for desktops, and the app will be available to both [Mac](https://www.trendhunter.com/trends/festivitas-app) and PC computers. The dedicated Messenger app will be able to sync with the user's mobile app, and it can notify the user when new messages arrive, and it also features Dark Mode capabilities. Additionally, the new app can support multimedia messages, including GIFs.

The app is being released as the social media giant is seeing a drastic increase in desktop traffic for both video and audio communication. The increase in use is likely associated with many people at home due to COVID-19, and the new app will better serve communication needs on desktops. Facebook’s new app is currently available through the [Microsoft](https://www.trendhunter.com/trends/windows-app) Store, and Mac App Store.

Image Credit: Facebook

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 8% | Activity: 18% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Key Themes Behind This Trend

- **Dedicated Messenger Desktop Apps:** Social media companies can take advantage of increased desktop traffic by developing dedicated messenger desktop apps to improve communication needs.
- **Multimedia Messaging Capabilities:** Companies can improve user experience by incorporating multimedia messaging capabilities, such as GIFs, into their messenger apps.
- **Dark Mode Integration:** Integrating Dark Mode capabilities in messenger apps can improve user's visual comfort while using the app for extended periods.

### Where This Applies

- **Social Media:** Social media companies can benefit from releasing dedicated messenger desktop apps due to increased desktop traffic.
- **Communication Technology:** The incorporation of multimedia messaging capabilities can disrupt traditional communication technology by providing a more immersive user experience.
- **Software Development:** Developers can innovate by integrating Dark Mode capabilities in their messenger apps to improve user experience for extended periods.

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- [Workplace-Focused Messenger Features](https://www.trendhunter.com/trends/workplace-integration.md)
- [Mobile Messenger Updates](https://www.trendhunter.com/trends/google-messages.md)
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