# iPod & Kindle Killers Dedicated Devices Face Off Against All-in-One Tech By Jessica Marcel | Published 2009-09-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dedicated-devices-ipod-kindle References: [slate](http://www.slate.com/id/2227964/) & [apple](http://www.apple.com) Slate has a new article about the death of the iPod. They’re not being literal, of course. The iPod name isn’t going anywhere—you may have a PC, but non-Apple MP3 players just aren’t cool. The point is that technology combining the most wanted elements is destined to win out of dedicated devices. [Amazon](https://www.trendhunter.com/trends/amazon-kindle-scribe)’s [Kindle](https://www.trendhunter.com/trends/colorsoft) book reader and a mp3 player that is *only* an MP3 player won’t stand a chance against reasonably priced technology that incorporates the same features. The new [iPod Nano](http://www.trendhunter.com/trends/new-ipod-nano) is a case in point. Once upon a time the primitive iPod was a music player. It played music. Now the device includes radio access, a camera, and a pedometer. And you know Internet access is coming soon. Who’s going to go out and buy a pedometer now that their iPod Nano does it for them? Who’s going to buy a point-and-shoot camera once a phone can take the same quality shots? Someone will, but the masses won’t. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 66% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **All-in-one Devices:** The market is shifting toward all-in-one devices that combine the most popular features of dedicated devices, creating opportunities for companies to develop new products that incorporate a range of functions. - **Feature Convergence:** Feature convergence is becoming increasingly important in the tech industry, with consumers seeking products that can perform multiple tasks. - **Disruptive Innovation:** The emergence of all-in-one devices is a disruptive innovation that is changing traditional markets, creating an opportunity for companies to invest in new products that can compete in this new landscape. ### Industries Being Reshaped - **Consumer Electronics:** As consumer demand for all-in-one devices grows, companies in the consumer electronics industry are in prime position to develop new products that meet this demand. - **Mobile Devices:** The proliferation of smartphones and tablets that incorporate a range of features is disrupting the mobile device market, creating opportunities for companies to develop innovative products that combine multiple functions. - **Fitness Tech:** The incorporation of pedometers and other fitness-related features into all-in-one devices represents a disruptive innovation for the fitness tech industry, creating opportunities for companies to develop new products that combine multiple functions in innovative ways. ## Related on Trend Hunter - [Fan-Made Digital Audio Players](https://www.trendhunter.com/trends/nothing-npod.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md) - [Colorful Portable Music Players](https://www.trendhunter.com/trends/music-players-1.md) - [Nostalgic Timeless Click Devices](https://www.trendhunter.com/trends/ipod-classic-fidget.md) - [Modernized Portable Music Devices](https://www.trendhunter.com/trends/tl1-music-player.md) - [MP3 Player Smartphone Wallpapers](https://www.trendhunter.com/trends/ipod-wallpapers.md) - [Minimalist Phone Alternatives](https://www.trendhunter.com/trends/tinypod1.md) - [Active Portable Music Players](https://www.trendhunter.com/trends/astellkern.md) - [Nostalgic Web Browser Apps](https://www.trendhunter.com/trends/ipod-social.md)