# Fragrant Activewear Detergents DedCool x FP Movement Dedtergent+ Tackles Tough Odors and Stains By Laura McQuarrie | Published 2025-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent References: [instagram](https://www.instagram.com/p/DMFz9hrOqWE/?hl=en) & [dedcool](https://dedcool.com/products/dedcool-x-fpm-dedtergent-madonna-lilly)  Living an active lifestyle means sweating often and those who are constantly on the move need a laundry detergent tough enough to keep up and powerful enough to [eliminate stubborn odors](https://www.trendhunter.com/trends/dropps-odor-eraser), prompting the launch of DedCool x FP Movement Dedtergent+. This new addition to [DedCool's Dedtergent collection](https://www.trendhunter.com/trends/old-saint-wick-everything-wash) was specifically created to tackle odors and stains, all while delivering the format people love for its gentle power and consideration of the planet. This detergent features a fan-favorite [Madonna Lilly](https://www.trendhunter.com/trends/madonna-x-absolut-icons-cocktail-kit) scent with layered notes of sandalwood and black pepper that lead into comforting amber and exotic woods, while moss and cardamom provide a grounding base. Already, many DedCool fans use Madonna Lilly as their personal perfume, and this product infuses activewear with the luxury scent. Packaged in an aluminum tin, this laundry product is easy to refill or recycle once empty. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 73% | Activity: 83% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Fragrant Cleaning Products:** Combining luxury fragrances with functional cleaning products introduces a new level of exclusivity and experience to routine household chores. - **Eco-friendly Packaging Solutions:** Reusable and recyclable packaging such as aluminum tins are emerging as a sustainable choice, aligning with environmentally conscious consumer demands. - **Scent-infused Activewear:** Integrating high-end perfumes into clothing care products transforms everyday exercise gear into a sensory experience, offering a distinctive selling point in the sportswear market. ### Where This Applies - **Luxury Fragrance:** By expanding into household goods, luxury fragrance brands find new market opportunities, appealing to consumers seeking both indulgence and functionality in their everyday products. - **Sports Apparel Care:** Innovative detergents specifically designed for activewear address unique maintenance challenges, responding to the growing needs of fitness enthusiasts. - **Sustainable Packaging:** As consumers increasingly prioritize sustainability, industries are driven to develop and adopt packaging solutions that minimize environmental impact. ## Related on Trend Hunter - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md) - [Fine Fragrance Dryer Sheets](https://www.trendhunter.com/trends/scented-dryer-sheet.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Fragrance Brand Retail Expansions](https://www.trendhunter.com/trends/dedcool.md) - [Gym Gear-Specific Laundry Pods](https://www.trendhunter.com/trends/gymspin.md) - [Bespoke Laundry Detergents](https://www.trendhunter.com/trends/steamery.md) - [Fine Fragrance Laundry Detergents](https://www.trendhunter.com/trends/snifs-signature-spin.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md)