# Provocative Home Decor Prints These Bold Decorative Prints Add Edge to Interior Design Schemes By Charlotte Joyce Kidd | Published 2015-10-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/decorative-prints References: [apartmenttherapy](http://www.apartmenttherapy.com/offset-for-west-elm-features-bold-art-prints-224060) & [westelm](http://www.westelm.com/shop/collaborations/offset-photography/) The thought of decorative prints often evokes images of playing kittens, peaceful flowerbeds and unoriginal scenes of the Eiffel tower. This Offset for West Elm decorative prints collection disrupts that concept. The art prints were created by Offset, a high-end stock photography agency, and they live up to West Elm's standard of exceptionally tasteful [off-the-shelf home decor](https://www.trendhunter.com/trends/fashionable-wall-coverings). Bursting with color and life, the decorative prints add both edge and class to a room. The Offset images are often framed from [odd perspectives](https://www.trendhunter.com/trends/rixo-1) or in jarringly up-close shots. They have a variety of subjects, including disembodied shoes, unusually painted lips and psychedelically tinted animals. These Offset for West Elm decorative prints meet a growing desire for home decor that is affordable and convenient without being personality-less or merely functional. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Bold Decorative Prints:** Bold decorative prints disrupt the traditional concept of home decor by incorporating edgy and unconventional designs. - **High-end Stock Photography:** The partnership between Offset and West Elm taps into the trend of using high-quality stock photography to create unique and visually striking home decor prints. - **Affordable and Convenient Home Decor:** The demand for affordable and convenient home decor drives the innovation of off-the-shelf decorative prints that add personality and style to a room. ### Industries Being Reshaped - **Home Decor:** The home decor industry benefits from the disruptive innovation of bold decorative prints that offer a fresh and unconventional approach to interior design. - **Stock Photography:** The stock photography industry finds new opportunities in the partnership between Offset and West Elm to provide high-end images for use in home decor products. - **E-commerce:** The e-commerce industry is experiencing growth with the availability of affordable and convenient decorative prints that can be easily purchased online. ## Related on Trend Hunter - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Romantic Luxury Home Décor](https://www.trendhunter.com/trends/gucci-decor-2.md) - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Opulent Floral Decor](https://www.trendhunter.com/trends/house-of-hackney.md) - [Folk Art-Inspired Wallpapers](https://www.trendhunter.com/trends/backdrop.md) - [Hand-Painted Print Collections](https://www.trendhunter.com/trends/print-collection.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [3D-Printed Home Decor Collections](https://www.trendhunter.com/trends/argot-studio-x-ssense.md)