# Restored Decorative Facades GRT Architects Repaired the Exterior of New York's Fashion Tower By Kalin Ned | Published 2018-02-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/decorative-facade References: [dezeen](https://www.dezeen.com/2018/02/08/grt-architects-restores-facade-overhauls-lobby-fashion-tower-emery-roth-new-york/) & [grtarchitects](http://www.grtarchitects.com/fashiontower/) From the mid-2000s until now, it seems that developers and architects in metropolitan cities have been creating rather alienating towering glass buildings, so it is always endearing to witness renovation initiatives of historic decorative facades. New York's Fashion Tower hired local design firm [GRT Architects](https://www.trendhunter.com/trends/66-monitor) to rework the building's lobby interior and in the process, requested that the beautifully carved decorative facade be touched up. The Fashion Tower is located within the city's Garment District and it is a 23-storey building by architect Emery Roth that subtly boasts a fusion between the Renaissance and [Art Deco](https://www.trendhunter.com/trends/la-brea-affordable-housing) movements. GRT Architects used original drawings of the design, borrowed from [Columbia University](https://www.trendhunter.com/trends/nineteen-wells-street), to guide it in the restoration process of the decorative facade. Photo Credits: GRT Architects ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Historic Building Restoration:** The trend of renovating historic buildings shows an opportunity for companies to specialize in the restoration of decorative facades. - **Preservation of Architectural Heritage:** The trend of preserving architectural heritage showcases an opportunity for companies to use modern technology in the restoration of decorative facades. - **Sustainable Renovation Practices:** The trend of sustainable renovation practices presents an opportunity for companies to explore eco-friendly materials and modern technologies in the restoration of decorative facades. ### Industries Being Reshaped - **Architecture:** The architecture industry can benefit from the trend of restoring decorative facades by incorporating the restoration of such features into their core competencies. - **Construction:** The construction industry can benefit from the trend of historic building restoration by specializing in the renovation of decorative facades in urban areas. - **Heritage Conservation:** The heritage conservation industry can benefit from the trend of preserving architectural heritage by specializing in the restoration of decorative facades and other historic features. ## Related on Trend Hunter - [Restored Warehouse Residences](https://www.trendhunter.com/trends/66-monitor.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Minimal Urban City Apartments](https://www.trendhunter.com/trends/east-village-apartment.md) - [Restored Urban Homes](https://www.trendhunter.com/trends/west-84th-street-brownstone.md) - [Restored Art Deco Hotels](https://www.trendhunter.com/trends/restored-art-deco-hotel.md) - [Eccentrically Designed Historic Penthomes](https://www.trendhunter.com/trends/crina-arghirescu-rogard.md) - [Brutalist Concrete Tower Apartments](https://www.trendhunter.com/trends/trellick-tower.md) - [Preserved Townhome Concrete Facades](https://www.trendhunter.com/trends/rieder.md) - [Warm Yellow Restaurant Interiors](https://www.trendhunter.com/trends/san-sabino.md)