# Bow-Shaped Soda Labels This Festive Coca-Cola Label Transforms into a Decorative Bow By Katherine Pendrill | Published 2015-11-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/decorative-bow References: [foodbev](http://www.foodbev.com/news/coca-cola-enterprises-unveils-bottle-label-that-turns-into-a-bow/) & [conveniencestore](http://www.conveniencestore.co.uk/products/coca-cola-gets-wrapped-up-with-bow-labels/528374.article) [Coca-Cola](https://www.trendhunter.com/trends/cocacola-holiday-creamy-vanilla) recently unveiled its new holiday soda bottle, which features a label shaped like a decorative bow. With the holiday season in full swing, many brands have given their products a festive makeover. These limited-edition Coca-Cola bottles put an unexpected twist on the idea of holiday packaging. Starting December 1st, Coca-Cola will offer limited-edition soda bottled with a unique bow design. The labels feature a wraparound design that allows them to be tied as a decorative bow. Customers simply pull a small tab and the label will morph into the shape of a bow. The festive labels will be available for four Coca-Cola products: Coca-Cola, [Diet Coke](https://www.trendhunter.com/trends/sustainable-drinkware), Coca-Cola Zero and Coca-Cola Life. The idea behind the new packaging is to help retailers increase seasonal sales while also spreading holiday cheer. The festive Christmas labels are a nice departure from the traditional red and white offerings that generally characterize the holiday season. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Festive Packaging:** Brands can explore innovative packaging designs that capture the holiday spirit and create a memorable consumer experience. - **Interactive Labels:** Integrating interactive elements into product labels can engage consumers and differentiate brands in the market. - **Seasonal Limited Editions:** Launching limited-edition products specifically for the holiday season can drive consumer excitement and activate sales. ### Sectors Adopting This - **Beverage:** Beverage companies can leverage festive packaging trends to enhance brand appeal and attract customers during the holiday season. - **Packaging:** The packaging industry can explore new techniques and materials to create innovative and customizable labels that transform the consumer experience. - **Retail:** Retailers can capitalize on seasonal limited editions to create exclusive offerings and entice customers with unique holiday-themed products. ## Related on Trend Hunter - [Soda-Scented Gift Wrap](https://www.trendhunter.com/trends/scented-gift-wrap.md) - [Limited-Time Holiday Sodas](https://www.trendhunter.com/trends/cocacola-holiday-creamy-vanilla.md) - [Unique Gift Bows](https://www.trendhunter.com/trends/beer-bows.md) - [Limited-Edition Holiday Sodas](https://www.trendhunter.com/trends/7up-shirley-temple.md) - [Better-For-You Seasonal Sodas](https://www.trendhunter.com/trends/olipop-holiday-flavors.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Lockable Soda Bottle Caps](https://www.trendhunter.com/trends/lockable-bottles.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md)