# Free-Spirited Bedding Brands Bed Bath & Beyond's Wild Sage Shares Eclectic Decor for Young Adults By Laura McQuarrie | Published 2021-06-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/decor-for-young-adults References: [prnewswire](https://www.prnewswire.com/news-releases/bed-bath--beyond-launches-wild-sagea-new-eclectic-free-spirited-collection-for-the-home-301318414.html) & [bedbathandbeyond](https://www.bedbathandbeyond.com/store/our-brands/wild-sage?isRedirect=true) Bed Bath & Beyond's [Wild Sage](https://www.trendhunter.com/trends/scented-refillable-deodorant) is a new brand that makes decor for young adults that's eclectic, free-spirited and stylish. The brand produces everything from furniture and bath products to table linens and it appeals to everyone who's young at heart and fashion-forward. The affordably priced brand is launching at a time when many students are preparing to return to college and they will be excited to outfit their homes or [dorm rooms](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle) with styles that support authentic self-expression. With prices starting at $4 for bath items and $5 for table linens, the brand speaks to fashionable young consumers who want their physical spaces to tell the story of who they are. The eclectic product mix is ever-changing and influenced by global styles, youthful motifs, mixed materials and craftsmanship. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 71% | Activity: 44% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Eclectic Decor:** The rise in popularity of eclectic decor presents opportunities for businesses to offer unique and personalized home decor options for young adults. - **Authentic Self-expression:** Businesses can capitalize on the trend of young adults seeking authentic self-expression through their living spaces by offering customizable and personalized decor options. - **Affordable Fashion-forward Products:** The demand for affordable yet stylish products for young adults presents opportunities for businesses, especially in the home decor and accessories industries. ### Industries Being Reshaped - **Home Decor:** The rise in popularity of eclectic decor and the demand for personalized products presents opportunities for disruptive innovation in the home decor industry. - **Fashion:** The trend of young adults seeking authentic self-expression through their living spaces presents opportunities for the fashion industry to offer unique and customizable accessories. - **Retail:** The demand for affordable yet stylish products for young adults presents opportunities for disruptive innovation in the retail industry, specifically in the areas of e-commerce and personalized shopping experiences. ## Related on Trend Hunter - [Cottagecore-Inspired Bedding Collections](https://www.trendhunter.com/trends/the-pioneer-woman-1.md) - [Sage Organic Cotton Bedding](https://www.trendhunter.com/trends/sage-organic-cotton-bedding.md) - [Sophisticated Premium Bedding](https://www.trendhunter.com/trends/bedding-collection-1.md) - [Mobile Dorm-Designing Features](https://www.trendhunter.com/trends/pottery-barn-teen-2.md) - [Vintage Floral Bedding](https://www.trendhunter.com/trends/pottery-barn-kids-1.md) - [90s-Inspired Home Lines](https://www.trendhunter.com/trends/kohls-1.md) - [Designer-Led Retailer Bedding Collections](https://www.trendhunter.com/trends/jeremiah-brent.md) - [Specialty Baby Retailers](https://www.trendhunter.com/trends/ever-ever1.md) - [Multifaceted Luxury Linens](https://www.trendhunter.com/trends/pom-pom-at-home.md)