# Cost-Friendly Furniture Ads These Decor-Advertising Posters Compare Pieces to Inexpensive Items By Laura McQuarrie | Published 2016-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/decor-advertising References: [adsoftheworld](http://adsoftheworld.com/media/print/ikea_lamp_0) This inventive decor advertising series from [IKEA](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it) Saudi Arabia uses everyday objects as a means to communicate how cost-effective its furniture pieces are. Three rows of stacked beverage cans are used to represent the cost of a [small table lamp](https://www.trendhunter.com/trends/allen-key-lamp), while two [pizza boxes](https://www.trendhunter.com/trends/the-moving-box-table) are lined side-by-side to demonstrate that a shelving unit can be purchased for roughly the same price. Other small items like coffee cups, toothpaste tubes and stamps are also used in these price-emphasizing visuals. These clever decor-advertising posters offer an easy way for viewers to visually equate the value of IKEA's products to familiar items that they are likely to encounter on a routine basis. This series is particularly appealing to the visually-focus teen generation and cost-conscious consumers who are in need of new furniture pieces. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Inventive Decor Advertising:** The use of everyday objects in advertising to demonstrate the cost-effectiveness of furniture pieces. - **Visual Equivalence:** Creating visual associations between familiar items and furniture products to highlight their value. - **Appealing to the Teen Generation:** Targeting visually-focused teenagers with decor-advertising posters that emphasize cost-effective furniture options. ### Where This Applies - **Home Decor:** Furniture retailers can leverage inventive decor advertising to showcase the affordability of their product offerings. - **Advertising and Marketing:** The use of visual equivalence in advertising campaigns can attract cost-conscious consumers in need of new furniture pieces. - **Retail and E-commerce:** Online retailers can target the visually-focused teen generation by incorporating decor-advertising posters into their marketing strategies. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Affordable Midcentury-Inspired Home Decor](https://www.trendhunter.com/trends/ikea-rdmans-series.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md)