# Urban Rebel Runways BARBARA I GONGINI's Latest Collection Boasts Deconstructed Menswear By Jana Pijak | Published 2015-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deconstructed-menswear References: [fuckingyoung.es](http://fuckingyoung.es/barbara-i-gongini-springsummer-2016/) & [fuckingyoung.es](http://fuckingyoung.es/category/runway/copenhagen-fashion-week/) BARBARA I GONGINI's latest runway presentation graced the stage at Copenhagen Fashion Week and stole the show with its deconstructed menswear staples. The Spring/Summer 2016 collection was displayed in a monochromatic palette and included a mix of tattered and aged fabric manipulations. Referencing an [apocalyptic style aesthetic](https://www.trendhunter.com/trends/the-future-is-not-set) -- one that has been referenced by a number of brands this season -- BARBARA I GONGINI experiments with the texture and weight of its clothing and defies the expectations of its audience. Marrying [unraveling knits](https://www.trendhunter.com/trends/ys-for-men-x-masses) with treated denims, this deconstructed menswear range pushes style boundaries and represents a very distinct way of dressing. The range is also about function and comfort and is designed to be worn by urban dwellers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Deconstructed Menswear:** BARBARA I GONGINI’s deconstructed menswear line presents disruptive innovation opportunities in fashion design and retail. - **Apocalyptic Style Aesthetics:** Brands are exploring apocalyptic style aesthetics, presenting disruptive innovations in fashion design. - **Mixing Tattered and Aged Fabric Manipulation:** The trend of mixing tattered and aged fabric manipulation presents opportunities for disruptive innovation in textile production and fashion design. ### Industries Being Reshaped - **Fashion Design:** BARBARA I GONGINI's deconstructed menswear line experiments with unconventional textures and fabrics, presenting disruptive innovation opportunities in fashion design. - **Retail:** The trend of deconstructed menswear and apocalyptic style aesthetics presents opportunities for the retail market to introduce disruptive innovation in store displays and visuals. - **Textile Production:** The trend of mixing tattered and aged fabric manipulation presents opportunities for disruptive innovation in textile production, including sustainable practices and upcycling. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md)