# Street-Centered Shoots The Deco Fall Winter 2011/12 Ad Blends Modern Woman with Formal Outfits By Marriska Fernandes | Published 2011-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deco-fall-winter-2011-12-ad References: [designscene.net](http://www.designscene.net/2011/11/constance-jablonski-deco-fall-winter-2011-12.html) & [deco.co.kr](http://www.deco.co.kr/) When a modern woman's edgy and hip fashion wear hits the streets, the result is the Deco Fall Winter 2011/12 Ad campaign. The campaign features model Constance Jablonski, who has left her seductive pouts at home, and comes across as an [elegant and chic woman](https://www.trendhunter.com/trends/contemporary-femininity) in this ad. Wearing hot [high-fashion jackets and scarves](https://www.trendhunter.com/trends/shein-layering-lines), the modern-edged vibe has been pulled onto the streets with swagger and style. The shoot takes place on the [bustling city streets](https://www.trendhunter.com/trends/kotn-fw-2024-collection) and spells mystical modern glam all over. Captured by fashion photographer Catherine Servel, the ad campaign sure makes the ladies wish they were in Constance's shoes. If the winter woes gets under your skin, a whole range of cozy jackets and high-fashion dresses will soon be up for grabs. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Street-centered Fashion:** Create winter fashion ad campaigns that feature models on city streets wearing modern, high-fashion clothing. - **Elegant and Chic Fashionwear:** Design modern fashionwear that is elegant and chic for women to wear on the streets during colder months. - **High-fashion Jackets and Scarves:** Incorporate high-fashion jackets and scarves into winter fashion for women. ### Where This Applies - **Fashion:** The fashion industry can create winter collections geared toward modern city-street fashion. - **Photography:** Photography industry can focus on capturing modern, elegant fashionwear on the streets. - **Retail:** Retail industry can sell high-fashion jackets and scarves to women seeking chic streetwear options. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)