# Bewitching Vegan Eyeshadows Deck of Scarlet Launched Two New Vegan Makeup Products By Grace Mahas | Published 2019-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/deck-of-scarlet References: [deckofscarlet](https://www.deckofscarlet.com/shop/makeup-cosmetics) & [deckofscarlet](https://www.deckofscarlet.com/shop/makeup-cosmetics) Beauty subscription service Deck of Scarlet recently expanded its product line with the introduction of the new [Oracle](https://www.trendhunter.com/trends/clear-x-oracle-red-bull-racing) Eyeshadow Palette. The vegan makeup products arrive just in time for fall and will give users a range of "shades ranging from magical matte neutrals to supernatural shimmers that transcend dimension." Some of the more notable colors include 'Fortune' that's a soft pale gold color with a slight shimmer, 'Omen' that's a neutral purple-brown color with a matte finish, and 'Tarot' that's a light peachy color with a matte finish. Deck of Scarlet's newest launch also includes the add-on Graphic Eye Kajal in 'Black Magic' that delivers an intense pigment in one stoke. The [three-in-one liner, shadow, and kajal](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen) easily blends for an effortless and sophisticated aesthetic. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 55% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Makeup Products:** Disruptive innovation opportunity: Develop innovative vegan makeup products with a wide range of shades and high-performance formulas. - **Eyeshadow Palettes:** Disruptive innovation opportunity: Create eyeshadow palettes that offer a variety of versatile and unique colors for consumers to mix and experiment with. - **Three-in-one Makeup:** Disruptive innovation opportunity: Design multi-purpose makeup products that can be used as liner, eyeshadow, and kajal for convenient and efficient application. ### Sectors Adopting This - **Beauty Subscription Services:** Disruptive innovation opportunity: Integrate vegan makeup products into subscription boxes to cater to the growing demand for cruelty-free beauty products. - **Cosmetics Manufacturing:** Disruptive innovation opportunity: Develop advanced techniques and technologies to produce high-quality vegan eyeshadow palettes that stand out in the market. - **Makeup Application Tools:** Disruptive innovation opportunity: Create tools and brushes specifically tailored to enhance the application of multi-purpose makeup products for optimal results. ## Related on Trend Hunter - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md)