# Online Decision-Making Games 'Pick One' Has Surprising Consensus Results By Shelby Lee Walsh | Published 2009-05-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/decision-making-games-pick-one References: [heyben](http://heyben.com/pickone/bottom10/) Whales or sunglasses? War or summer? Pick One is a website that experiments with decision-making. It puts two seemingly arbitrary words together and requires you to choose one over the other. When you’ve made your decision, it moves on to the next page with brand new choices and records your past choices. It is interesting to note the top ten and the bottom ten answers chosen. At the very top of the list is love, freedom and sex, while at the very bottom of the list is AIDS, cancer and fascism. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Decision-making Experimentation:** Online decision-making games like Pick One provide a platform for testing user preferences and gathering valuable data on consumer choices. - **Surprising Consensus Results:** The unexpected top and bottom choices in decision-making games offer insights into the collective subconscious and can inform marketing and product development strategies. - **Gamification of Consumer Research:** Using decision-making games as a research tool introduces an engaging and interactive approach to gathering consumer opinions and preferences. ### Where This Applies - **Market Research:** Decision-making games can revolutionize market research by providing a dynamic and innovative way to gather consumer insights. - **Product Development:** Analyzing the choices made in decision-making games can guide product developers in creating offerings that align with consumer preferences and desires. - **Advertising and Marketing:** Understanding the choices made by users in decision-making games can help marketers create targeted and impactful advertising campaigns that resonate with their target audience. ## Related on Trend Hunter - [Random Choice Wheels](https://www.trendhunter.com/trends/decision-spinner.md) - [Randomized Decision Tools](https://www.trendhunter.com/trends/decision-tools.md) - [Interactive Decision-Making Tools](https://www.trendhunter.com/trends/spin-the-wheel-decision-maker.md) - [Interactive Decision Tools](https://www.trendhunter.com/trends/kick-it.md) - [Everyday AI Decision-Makers](https://www.trendhunter.com/trends/decideai.md) - [Crowdsourced Outfit-Picking Apps](https://www.trendhunter.com/trends/choiced.md) - [Novelty Polling Websites](https://www.trendhunter.com/trends/funnypoll.md) - [Dog Coin Simulators](https://www.trendhunter.com/trends/flip-a-coin.md) - [Collaborative Dining Tools](https://www.trendhunter.com/trends/where-are-we-eating-tonight.md)