# Fruity Beer Slushies DeCicco & Sons' Beer Slushies are Available in Lemon and Watermelon Flavors By Jana Pijak | Published 2020-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/decicco-sons References: [westchestermagazine](https://westchestermagazine.com/food/wine-spirits/this-beer-slushie-is-going-to-be-your-new-summer-crusher/) & [deciccoandsons](https://www.deciccoandsons.com/on-tap/) DeCicco & Sons' frozen beer slushies were launched by the artisan food market last summer and were served to patrons at its Somers, New York location. With the growing popularity of [frozen slushie cocktails](https://www.trendhunter.com/trends/24-ices-frozen-cocktails) and frozen wine offerings, beer makers are also embracing the refreshing beverage formula. A growing consumer interest in [frozen alcoholic offerings](https://www.trendhunter.com/trends/frozen-beverages) inspired DeCicco & Sons to launch its seasonal beer slushies -- available in two signature watermelon and lemon flavors. Each slushie featured Narragansett’s [Del’s](https://www.trendhunter.com/trends/burgertaco) Shandy, a collaborative blend by the Rhode Island brewery and Del’s Lemonade. “We like to offer our customers something a little different throughout the year and thought this was a great seasonal drink,” said Decicco & Sons' bar and beer department manager Sean Zackrison about the new menu addition last summer. Image Credit: DeCicco & Sons, Westchester Magazine ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Frozen Alcoholic Beverages:** The growing interest in frozen alcoholic cocktails and wines presents an opportunity for beer makers to innovate and create their own versions. - **Collaborative Beer Blends:** Collaborations between breweries and beverage companies, such as the Narragansett and Del's Lemonade blend, can offer unique and refreshing beverage options. - **Seasonal Beverages:** Offering limited-time seasonal beverages, like DeCicco & Sons' beer slushies, can attract customers seeking unique and exclusive experiences. ### Sectors Adopting This - **Brewing:** Breweries can diversify their product offerings by creating frozen beer slushies as a refreshing option for customers, especially during the summer months. - **Beverage Retail:** Retailers in the beverage industry can differentiate themselves by offering unique and exclusive seasonal options, such as beer slushies, to attract customers. - **Hospitality:** Bars and restaurants can offer beer slushies as a fun and refreshing option for customers looking to try something new in their drinks. ## Related on Trend Hunter - [Hard Slush Beverages](https://www.trendhunter.com/trends/sonic-hard-slush.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [RTD Alcoholic Slushees](https://www.trendhunter.com/trends/sonic-hard-southern-sweet-tea.md) - [Zesty Summer-Inspired Beers](https://www.trendhunter.com/trends/snocone-lemon-lime.md) - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Lemonade-Infused Ice Cream Sandwiches](https://www.trendhunter.com/trends/summer-shandwich.md) - [Slushy Dog Treats](https://www.trendhunter.com/trends/dog-slushies.md) - [Icy Italian Beer Refreshments](https://www.trendhunter.com/trends/peroni-italian-beer-ice.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md)