# Deceptive Christian Campaigns StopGoodTV.com Uses the Devil to Sell By Sandra Winn | Published 2008-12-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/deceptive-christian-campaigns References: [adsoftheworld](http://adsoftheworld.com/media/print/stopgoodtvcom_better) & [stopgoodtv](http://stopgoodtv.com/) The Cesario Migliozzi ad agency from Los Angeles, CA, created a deceptive campaign for the newly launched [Christian](https://www.trendhunter.com/trends/zero-collective) cable television network, NET NY. The anti-campaign, ‘StopGoodTV’, uses the devil for their spokesperson to get viewers to petition against ‘good’ television with the outcome being that the public heads over to a Holy website which lists its Christian programming. The following greeting appears at StopGoodTV.com: “Join me, my minions, to maintain all that is bad. Keep television mindless. Plots dull and recycled. Music videos offensive. Together we can save our filthy tv.” A message encouraging readers not to tune into [NET NY](http://netny.net/shows/) ensues. At the StopGoodTV.com website, you can interact with the devil and shop for devilish ‘StopGoodTV’ laden [merchandise](http://www.cafepress.com/stopgoodtv). In my opinion, the ‘StopGoodTV’ campaign, though [sinfully deceptive](https://www.trendhunter.com/trends/censored-truth), is brilliant; lure people into going to the website with a fun devilish character and sinful message which then takes them to a site filled with godly goodness. The ad worked to get my clueless rear-end to NET NY website, though I left immediately upon arrival. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### What's Driving This Trend - **Satanic Advertising:** There is an opportunity for advertising agencies to create ad campaigns that use satanic themes to promote positive advertising content. - **Deceptive Marketing:** Brands can use deceptive marketing to attract and retain customers by generating interest and curiosity around their campaigns. - **Shock Advertising:** Brands have an opportunity to create edgy and controversial content to stand out from their competitors. ### Who This Affects Most - **Christian Broadcasting:** Christian broadcasters can take advantage of using controversial or satanic marketing themes to attract viewers to their wholesome programming. - **Advertising:** Marketing agencies have an opportunity to experiment with provocative and unconventional campaigns that can create buzz and attract consumers. - **Merchandising:** Retailers have an opportunity to sell merchandise that has satanic or provocative themes to a niche market. ## Related on Trend Hunter - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Unholy Skincare Campaigns](https://www.trendhunter.com/trends/divine-skintervention.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)