# Folded Pop-Up Vinyl Packaging The Decemberists: I'll Be Your Girl Package Features Bright Graphics By Amy Duong | Published 2019-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/decemberists References: [johnsbyrne](http://www.johnsbyrne.com/blog/paperboard-packaging-competition-awards-2018/) & [packagingstrategies](https://www.packagingstrategies.com/articles/90826-winners-of-75th-paperboard-packaging-competition-announced) The Decemberists' album 'I'll Be Your Girl' arrives in a [special paperboard boxset package](https://www.trendhunter.com/trends/redesigned-retail-packaging) that also functions as an intricately detailed [pop-up book](https://www.trendhunter.com/trends/good-to-read). It functions like a rigid slipcase that holds the [vinyl records](https://www.trendhunter.com/trends/special-vinyl-record) in a way that lifts it up when the pages are bent, turning it into a dimensional geometric pinwheel structure for an inviting and interactive packaging experience. This design allows for creative exploration in addition to the pop-up looks, page-turning features, and die-cuts, which have all been laser-cut for precision and hand-glued. In addition to the fun packaging, it also comes with an autographed booklet and an 'Illimat' card hidden within the box which is an original card game created by the Decemberists. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Packaging:** Opportunity to create interactive and visually engaging packaging experiences through pop-up designs. - **Dimensional Geometric Structures:** Potential to incorporate geometric shapes and structures into packaging design for added visual appeal and creativity. - **Laser-cut Precision:** Advancements in laser-cutting technology offer opportunities for precise and intricate packaging designs. ### Sectors Adopting This - **Music:** Innovative packaging designs can enhance the physical music album experience and attract collectors. - **Publishing:** Pop-up packaging designs can provide an interactive and immersive experience for book releases. - **Game Design:** Incorporating pop-up elements into game packaging can create a unique and engaging experience for players. ## Related on Trend Hunter - [Luxury Advent Calendars](https://www.trendhunter.com/trends/saint-laurent-rive-droite.md) - [Accordion-Style Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendar1.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Translucent Record Storage Units](https://www.trendhunter.com/trends/aurala120a.md) - [3-D Card Kits](https://www.trendhunter.com/trends/6-popup-animal-cards-to-make.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)