# Biblical Sportvertising Decathlon Parts Waters For You to “Let There Be Running” By Ayman | Published 2009-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/decathlon-romain-laurent-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/decathlon-running-313021/) As Moses parted the Red sea, so does Decathlon in this new ad for their running gear. The miraculous action is achieved thanks to the miracle of Photoshop and a great photographer. “Let There Be Running,” the ad copy proclaims in the ad. Another creative ad in this new French campaign shows that you can escape from your house with their trekking activities. The third ad shows that ‘Adventure is at your doorsteps’ by opening your garage door to a mountain. The campaign was photographed by the talented Romain Laurent for ad agency Young & Rubicam, Paris, France. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Marketing:** Using Photoshop and creative ad campaigns to create captivating and imaginative visuals for product promotions. - **Outdoor Adventure:** Promoting outdoor activities and adventure sports through innovative advertisements that appeal to the sense of exploration. - **Creative Photography:** Utilizing the skills of talented photographers to capture unique and visually striking images for advertising purposes. ### Sectors Adopting This - **Sporting Goods:** Utilizing creative marketing techniques to showcase sports gear and apparel in a captivating way. - **Advertising:** Exploring innovative photography and digital techniques to create impactful campaigns that capture consumer attention. - **Travel and Tourism:** Creating visually appealing advertisements that promote outdoor activities and adventure tourism. ## Related on Trend Hunter - [Accessible Sportswear Campaigns](https://www.trendhunter.com/trends/accessible-sportswear.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Purposeful Brand Transformations](https://www.trendhunter.com/trends/brand-identity-1.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Updated Sports Retail Strategies](https://www.trendhunter.com/trends/sports-retail-strategy.md) - [Activity Planner Contests](https://www.trendhunter.com/trends/make-time-for-sports.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md)