# Illusionary Kidvertising Decathlon Better Gear Posters Prepare You for the Rough Times By Meghan Young | Published 2009-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/decathlon-better-gear-posters References: [66.196.80.202](http://66.196.80.202/babelfish/translate_url_content?.intl=fr&lp=fr_en&trurl=http://www.fubiz.net/2009/10/05/decathlon-better-gear/) & [yr](http://www.yr.com/) How great are the latest Decathlon Better Gear posters? Really great. Not only do they capture the boisterous nature of [boys playing sports](https://www.trendhunter.com/trends/make-time-for-sports), they illustrate just how ‘Better Off’ the Decathlon is for its use of ‘Better Gear.’ From the creative minds over at [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup) and photographed by Louis Decamps, with final improvement from studio Smart Paris, the Decathlon Better Gear posters are sure to be a hit in [advertising circles](https://www.trendhunter.com/trends/ikea-hides-price). Take a look at the gallery to better appreciate the two latest posters along with three of Young & Rubicam’s older works. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Leverage technology to create engaging and interactive experiences in advertising campaigns. - **Visual Storytelling:** Use compelling visuals to tell a brand's story and evoke an emotional response from the audience. - **Sports Marketing:** Explore opportunities to promote and market sports-related products and services to a targeted audience. ### Industries Being Reshaped - **Advertising:** Innovate traditional advertising methods by incorporating interactive elements to create more impactful campaigns. - **Design:** Emphasize the importance of visual storytelling in design to effectively convey brand messages and engage consumers. - **Sports Retail:** Capitalise on the growing interest in sports by developing innovative marketing strategies to attract and retain customers. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Purposeful Brand Transformations](https://www.trendhunter.com/trends/brand-identity-1.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md)