# Air Balloon Jogging The Decathalon Print Advertisements are Insanely Imaginative By Shelby Lee Walsh | Published 2010-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/decathalon-print-advertisements References: [adsoftheworld](http://adsoftheworld.com/media/print/decathlon_cycle) & [decathlon](http://www.decathlon.com/new/index.html) Decathalon invites you to, "Explore new worlds," from April 19th to May 3rd. With help from advertising agency [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup) in Paris, France, these [Decathalon print advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign) take an imaginative root promoting being active. The Decathlon print advertisements were also created thanks to Creative Director Les Six and Art Director and Copywriter Guillaume Auboyneau. Take a look at these lofty ads in the gallery above. **Implications** - Society is extremely saturated with advertisements of every type, rendering it impossible for consumers to absorb every message. However, advertisements which stand out against their competitors contain shocking images and atypical designs. If companies create [advertising strategies](https://www.trendhunter.com/trends/dreamies-treats) like these, their message will remain with potential consumers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Imaginative Advertisements:** Disruptive innovation opportunity: Companies can create unique and memorable ads by using shocking images and atypical designs. - **Saturated Advertising Market:** Disruptive innovation opportunity: Businesses can find new ways to stand out in a crowded advertising landscape by creating attention-grabbing and distinctive campaigns. - **Impactful Advertising Strategies:** Disruptive innovation opportunity: Companies can create advertising strategies that leave a lasting impression on potential consumers by using imaginative and creative approaches. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: The advertising industry can revolutionize the way they engage consumers by incorporating imaginative and unique elements into their campaigns. - **Marketing:** Disruptive innovation opportunity: Marketers can explore new ways to capture consumer attention and create memorable advertising experiences. - **Outdoor Recreation:** Disruptive innovation opportunity: The outdoor recreation industry can attract more customers by using imaginative and captivating content in their advertising campaigns. ## Related on Trend Hunter - [Purposeful Brand Transformations](https://www.trendhunter.com/trends/brand-identity-1.md) - [Activity Planner Contests](https://www.trendhunter.com/trends/make-time-for-sports.md) - [Updated Sports Retail Strategies](https://www.trendhunter.com/trends/sports-retail-strategy.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md)