# Decaf Espresso Martinis Moth Adds a Caffeine-Free Coffee Cocktail at Sainsbury's By Ellen Smith | Written with AI assistance | Published 2026-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/decaf-espresso-martinis References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/10/moth-debuts-decaf-espresso-martini)  Moth is widening the espresso martini habit with a caffeine-free [canned version](https://www.trendhunter.com/trends/creamy-espresso-martini) for drinkers who want the coffee-cocktail ritual without the late-night jolt. The London ready-to-drink brand's Moth Decaf Espresso Martini keeps the familiar serve while dropping the stimulant that can turn an after-dinner drink into a wakeful one. Built around [cold-brewed decaffeinated coffee](https://www.trendhunter.com/trends/stk-decaf), the cocktail stays close to the dark, roasted profile people expect from an espresso martini instead of reading like a lighter spin-off. At 14.9% ABV, it still lands like a proper cocktail, so the tradeoff is about caffeine rather than strength. Its UK rollout through Sainsbury's gives Moth shelf space in a grocery chain, putting the can in front of home drinkers at the point of purchase rather than only in bars. The £4 price keeps the trial cost low as the brand pushes further in the UK and US after securing £11 million in investment. Image Credit: Moth ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 33% | Activity: 38% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Caffeine-free Cocktails:** Decaffeinated versions of popular coffee cocktails create room for evening-friendly indulgence that preserves familiar flavor rituals without stimulant side effects. - **Grocery-shelf Mixology:** Premium canned cocktails in supermarkets blur the line between bar service and home consumption, opening space for accessible cocktail experiences at everyday retail touchpoints. - **Functional Alcohol Moderation:** Selective removal of ingredients like caffeine reflects a broader shift toward alcohol products that manage specific effects while retaining adult beverage credibility. ### Industries Being Reshaped - **Ready-to-drink Beverages:** The RTD category benefits from formats that translate established cocktail rituals into portable, low-friction products with differentiated functional attributes. - **Grocery Retail:** Supermarket distribution gives emerging drink brands a mass-market testing ground where impulse trial, convenience, and premium positioning can converge. - **Coffee Products:** Decaf cold brew as a cocktail ingredient expands coffee's role beyond morning consumption into nightlife-adjacent occasions without compromising sleep-conscious preferences. ## Related on Trend Hunter - [Zero-Proof Espresso Martinis](https://www.trendhunter.com/trends/free-af-espresso-martini.md) - [Branded Coffee Canned Martinis](https://www.trendhunter.com/trends/grind-espresso-martini.md) - [Canned Cocoa Coffee Cocktails](https://www.trendhunter.com/trends/cutwater-chocolate-espresso-martini.md) - [Decaffeinated Ready-to-Drink Lattes](https://www.trendhunter.com/trends/arctic-decaf-caf-latte.md) - [Canned Cocktail Restaurant Pairings](https://www.trendhunter.com/trends/moth-partners.md) - [Bold Decaf Espresso Liqueurs](https://www.trendhunter.com/trends/decaf-espresso-liqueur.md) - [Agave-Led Cocktail Cans](https://www.trendhunter.com/trends/canned-espresso-martinis.md) - [High-Value Cocktail Variety Packs](https://www.trendhunter.com/trends/moth-cocktail-party-pack.md) - [Cocktail-Ready Cold Espressos](https://www.trendhunter.com/trends/cold-espresso.md)