# Nostalgic 2000s QSR Menus Taco Bell Rewinds the Clock with its 'Decades Y2K Menu' By Debra John | Published 2025-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/decades-y2k-menu References: [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-rewinds-to-the-2000s-with-decades-y2k-menu-featuring-iconic-fan-favorites-and-an-exclusive-merch-collab--plus-a-one-night-party-with-lil-jon-302540490.html) [Taco Bell](https://www.trendhunter.com/trends/taco-bell-decades-menu) is revisiting the early 2000s with its 'Decades Y2K Menu,' a limited-time promotion that highlights nostalgia-driven dining. The menu features five classic fan favorites, 'Caramel Apple Empanada,' 'Cool Ranch® Doritos® Locos Tacos,' '7-Layer Burrito, [Double Decker Taco](https://www.trendhunter.com/trends/double-decker-taco),' and 'Chili Cheese Burrito,' each priced at $3 or less. Complementing the menu, Taco Bell is releasing three capsule merchandise drops, including a collaboration with Ed Hardy, alongside a surprise throwback fan experience. The brand is also introducing the 'Crunchkin,' an in-app “taco-pet” companion that rewards participants for completing challenges, extending the nostalgic theme into digital engagement. The campaign also honors the 20th anniversary of the 'Crunchwrap Supreme,' a defining innovation of the 2000s. To celebrate, Taco Bell has launched the '[Discovery Luxe Box](https://www.trendhunter.com/trends/steak-queso-crunchwrap-sliders),' priced at $9, which includes the 'Crunchwrap Supreme,' a 'Cool Ranch® Doritos® Locos Tacos,' and additional curated items. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 95% | Activity: 95% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Retro QSR Menus](https://www.trendhunter.com/trends/taco-bell-decades-menu.md) - [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md) - [Nostalgic QSR Menus](https://www.trendhunter.com/trends/throwback-menu.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Cheese Cracker-Inspired Menus](https://www.trendhunter.com/trends/cheezit-menu.md) - [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md) - [Value-Packed QSR Menus](https://www.trendhunter.com/trends/taco-bell-cravings-value-menu.md) - [Double-Layered QSR Tacos](https://www.trendhunter.com/trends/double-decker-taco.md) - [Fan-Created Menu Items](https://www.trendhunter.com/trends/taco-bell-fan-style-menu.md)